Interactive Demo Analytics That Matter

A demo that nobody finishes is not doing its job, and view counts alone will not tell you that. The useful numbers are the ones that point at something to fix. Which step loses people, whether the demo is reaching new viewers, and who is interested enough to leave their details.

The short answer. Watch four numbers. Unique viewers, to know how many people the demo reaches. Completion rate, to know how many reach the end. Drop-off by step, to know where they stop. Leads, when the demo is sent to prospects. Fix the step with the biggest drop, republish, and watch again.

For more on this topic, read How Long Should an Interactive Demo Be? and How a Demo-Led Website Turns Visitors into Signups.

Key Takeaways

• Unique viewers tell you reach. Completion rate tells you whether the demo holds attention.
• Drop-off by step tells you which step to fix.
• Leads and per-viewer analytics matter for demos sent to prospects.
• In Proovyt, view counts are on every plan. Unique viewers, completion and drop-off are on Creator, Pro and Team.
• Good analytics do not need cookies. Proovyt embeds set none and store no IP addresses.

The Metrics at a Glance

All of these cover hosted links and embeds.

Views and Unique Viewers

Views count every open. Unique viewers count people. A big gap between the two means the same people come back, which can be a good sign on a sales demo and a warning on a homepage demo that should reach new visitors.

In Proovyt, unique viewers come from a hash that changes every day, and analytics store no IP addresses. Known bots are filtered out of the counts.

Completion Rate

Completion rate is the share of viewers who reach the last step. It is the clearest single measure of whether a demo holds attention.

A low completion rate usually means one of three things.

• The demo is too long for where it sits.
• One step is confusing, so viewers do not know where to click.
• The demo does not match what the page around it promised.

Drop-Off by Step

Drop-off by step shows how many viewers left at each step. It turns "people do not finish" into "people leave at step 4".

When one step loses far more viewers than the rest:

1. Open that step in the editor.
2. Check the hotspot is on the thing the callout describes.
3. Shorten the callout to one clear instruction.
4. Use highlight to dim the rest of the screen, or zoom up to 3x on the hotspot.
5. Republish. The link stays the same, so the numbers keep counting.

Leads and Per-Viewer Analytics

For demos sent to prospects, Pro and Team can show a lead form before the demo starts or after a step you choose. A viewer who sends it is no longer anonymous to you.

• You see the details they sent and how far they got.
• Per-viewer analytics come with CSV export.
• Lead data is encrypted.

Viewers who do not send a form stay anonymous. Sending lead data to a CRM is not in Proovyt yet. Export the CSV instead.

Metrics That Matter Less

• Total views on their own. Without completion, they say how many people opened the demo, not whether it worked.
• Time on demo. A long time can mean interest or confusion. Drop-off by step is a better signal.
• Clicks per step. In a demo that plays in one order, the click is the step.

A Simple Review Routine

1. Weekly. Check unique viewers and completion rate for each published demo.
2. When completion drops. Open drop-off by step and fix the worst step.
3. After each release. Check demos that show changed screens. See how to keep demos up to date after a UI change.
4. For sales demos. Export leads and per-viewer analytics as CSV for follow-up.

Analytics and Viewer Privacy

Good analytics do not need to track people across the web. Proovyt hosted pages and embeds set no cookies, analytics store no IP addresses, and unique viewers come from a daily hash. More in privacy and cookies in embedded demos.

Reading the Numbers by Where the Demo Lives

The same number means different things in different places.

For sales demos, a viewer who sent a lead form and stopped at one step tells you what to cover on the next call.

Team Activity

On Team, the workspace activity log comes with CSV export. Admins manage seats and billing, and owners and admins see every demo in the workspace, so one person can review the numbers for every published demo in one place.

Acting on What You Find

Related Guides

• Privacy and Cookies in Embedded Demos, what an embed collects and what to check first.
• How to Embed an Interactive Demo on Your Website, publishing, embed code, sizing and keeping the link working.
• How to Keep Demos up to Date After a UI Change, a release routine that fixes stale steps without breaking links.
• Interactive Demo Versus Product Video, when to use each format.