How to Keep Your Brand Consistent Across Every Product Demo

The first demo matches the site because one person made it carefully. By the tenth, made by three people over six months, the callouts are four different colors and the logo is last year's. Visitors notice when a demo looks like it came from a different company.

For more on this topic, read How to Change Text and Numbers on a Screenshot.

Short Answer

Set your logos, colors and fonts once in a shared brand kit, link every demo to it, and pick one callout style.

1. Create one brand kit that matches the website.
2. Link every demo to it, so a change reaches all of them.
3. Agree one callout style and use it on every step.

Why Consistency Is Harder than It Looks

Demos are made by different people at different times.

• Each person picks colors by eye.
• Old demos keep old logos after a rebrand.
• Callout styles drift from step to step.
• Fonts default to whatever the tool uses.

What to Standardize

Write It Down

Keep a short page that says:

• Which brand kit to use.
• Which callout style.
• How intro cards are worded.
• What the end card buttons say for each placement.

New demo makers read it once.

Handle a Rebrand

When the brand changes, edit the brand kit. In Proovyt, every demo linked to the kit picks up the change, published and embedded ones included, with nothing to republish. Then check a few demos for anything set by hand, such as label colors.

The Badge

On Proovyt's Free plan, demos show a small Made with Proovyt badge. Every paid plan removes it. If your demos sit on your main site, decide whether the badge fits.

An Illustrative Worked Example

This example is hypothetical. A team has a dozen demos made by four people.

1. They create one brand kit with the site's logos, accent and fonts, and upload their font files.
2. They link every demo to it.
3. They choose the Accent preset for callouts and apply it to every step.
4. Six months later they change their accent color. They edit the kit once, and every linked demo updates.

The Old Way Versus a Better Way

Check Demos Against the Site

A demo is embedded in a page that already has your brand. Read them side by side.

• Does the accent in the demo match the page's buttons?
• Do the demo's fonts match the page's headings and body?
• Does the logo on the intro card match the one in the site header?
• Is the frame width suited to the page's content width?

If something looks off, fix it in the kit, not in the demo.

Brand Beyond Colors

Consistency is also about words.

• Use the same product names in callouts as on the site.
• Use the same tone. If the site is plain and direct, the demo should be too.
• Keep the same sample company across demos, so a visitor who sees two demos sees one story.

A 2-Week Rollout Plan

Week 1. Set up the brand kit with logos for light and dark backgrounds, the accent, saved brand colors and fonts. Choose one callout preset. Write the short style page.

Week 2. Link every live demo to the kit, apply the preset to every step, and check each embed against its page. On Team, set the workspace defaults for new demos so new work starts on brand.

Questions to Ask Before You Start

Answer these before recording. They take a few minutes and prevent most rework.

• Which logo, accent and fonts does the website use today?
• Which callout preset fits the site best?
• Are all live demos linked to the kit?
• Who updates the kit when the brand changes?
• Do demos on the main site still show the Free plan badge?

Where Proovyt Fits (Full Disclosure)

Proovyt is an interactive demo tool, and this is our blog.

• Brand kit on Creator, Pro and Team. Logos for light and dark, an accent, saved brand colors and fonts, including font files you upload.
• Linked demos pick up kit changes with nothing to republish.
• Accent, Dark and Light style presets for callouts, hotspots and labels.
• On Team, admins set defaults for new demos, such as accent, frame width and autoplay.

See the product page and pricing.

Common Mistakes

• Picking colors by eye per demo.
• Leaving old demos unlinked from the kit.
• Mixing callout styles in one demo.
• Forgetting the badge on the Free plan.

The Bottom Line

Consistency comes from one shared kit and one agreed style, not from everyone being careful.