Storylane and Arcade often end up on the same shortlist. They overlap less than their marketing suggests. Below, the two are compared on capture, editing, AI, integrations and price, using only published sources, followed by a section on where Proovyt fits.
The short answer. Storylane is a demo platform for B2B go-to-market teams. Its homepage now leads with AI SDRs as well as interactive demos. Arcade is a product storytelling tool that began with click-through demos. Its homepage now leads with AI product video. The main split is direction. Storylane has deepened HTML editing and AI for sales teams, while Arcade has moved toward AI video and put HTML capture on Enterprise.
For more on this topic, read Proovyt vs Storylane, Proovyt vs Arcade, Storylane Alternatives, Arcade Alternatives and Arcade vs Layerpath.
Every competitor price below was read from the vendor's own pricing page or a named source on 6 October 2026. Prices change, so check them before you buy.
Storylane vs Arcade at a Glance
| Storylane | Arcade | |
|---|---|---|
| What it is | A self-serve tool with public prices | A self-serve tool with public prices |
| Free plan | 1 live demo | 1 demo and 1 video, watermarked |
| Entry paid price | $40 a month (Starter) | $42.50 a month per seat (Growth) |
| HTML capture | Growth, $500 a month for 5 seats | Enterprise only |
| Five people | $200 on Starter, $500 on Growth with HTML | $212.50 on Growth, no HTML capture |
| Text edits on screens | HTML screens only | Before recording on Growth, after on Enterprise |
| Built for | Go-to-market teams that want HTML demos, an AI layer and CRM links, and can budget for a 5-seat plan | Product marketers who want launch videos and click-through demos from one tool |
What Each Tool Actually Is
Storylane
Storylane is a demo platform for B2B go-to-market teams. Its homepage now leads with AI SDRs as well as interactive demos.
- Went through Y Combinator in the Summer 2021 batch.
- Bought PreSkale in December 2024, per a third-party database.
- Says 5,000+ teams use it (vendor claim).
Arcade
Arcade is a product storytelling tool that began with click-through demos. Its homepage now leads with AI product video.
- Raised a $14M Series A led by Kleiner Perkins, for $21.5M in total.
- Says 30,000+ companies use it (vendor claim).
- In June 2026 it merged its Pro and Growth tiers and moved HTML capture to Enterprise.
Feature-by-Feature Comparison
| Area | Storylane | Arcade |
|---|---|---|
| Capture | Screenshot, video and HTML capture through a Chrome extension and a desktop app. | A browser extension, a desktop app, a Figma plugin and a camera. Capture is screenshot-based by default. HTML capture is Enterprise only. |
| AI | AI avatars, AI voiceovers in 25+ languages with voice cloning, translation into 27+ languages, and RepX, a conversational AI SDR. | A prompt-to-video agent, brand kit auto-pull of logos, colors and fonts, synthetic voiceover and AI visuals. Videos use credits (50 per 30 seconds). Demos do not. |
| Integrations | HubSpot and Zapier from Starter. Salesforce on Premium. | HubSpot on Growth. Native Salesforce on Enterprise. |
| Presenting and upkeep | Presenter demos on Premium. Its Demo Suite adds sandbox demos for live calls and proofs of concept. | Auto Update for demo maintenance. Version history on Enterprise. |
Capture and Editing
Storylane. Screenshot, video and HTML capture through a Chrome extension and a desktop app.
- Screenshot screens support blur, crop, annotations, zoom and background replace. In-image text editing is not documented for screenshots.
- HTML screens support inline text edits, AI edits by prompt, global search and replace, SVG chart editing and embeds.
Arcade. A browser extension, a desktop app, a Figma plugin and a camera. Capture is screenshot-based by default. HTML capture is Enterprise only.
- Page Morph edits visible text on a page before recording, on Growth.
- Editing after capture is HTML-only and Enterprise-only.
- Chapters, forms and embeds are available as step types.
The practical difference is where text edits on a captured screen live.
- Storylane: HTML screens only
- Arcade: Before recording on Growth, after on Enterprise
- Proovyt: Every plan, Free included
If you need to change a figure or a name on a captured screen, that line decides which plan you are really shopping for.
AI and Integrations
Storylane AI. AI avatars, AI voiceovers in 25+ languages with voice cloning, translation into 27+ languages, and RepX, a conversational AI SDR.
Storylane integrations. HubSpot and Zapier from Starter. Salesforce on Premium.
Arcade AI. A prompt-to-video agent, brand kit auto-pull of logos, colors and fonts, synthetic voiceover and AI visuals. Videos use credits (50 per 30 seconds). Demos do not.
Arcade integrations. HubSpot on Growth. Native Salesforce on Enterprise.
Proovyt has no AI features and no CRM integrations yet.
Pricing Compared
Prices as published on 6 October 2026. Annual figures are per month, billed annually.
Storylane Pricing
| Plan | Price | What it adds |
|---|---|---|
| Free | $0 | 1 creator, 1 live demo |
| Starter | $40 annual, $50 monthly | Unlimited demos, HubSpot, translations |
| Growth | $500 annual, $625 monthly | 5 seats. HTML editor, personalization tokens, A/B tests, offline demos |
| Premium | $1,200 annual, $1,500 monthly | 10 seats. Salesforce app, SSO, whitelabel URLs, presenter demos |
| Enterprise | Custom | Not detailed |
Arcade Pricing
| Plan | Price | What it adds |
|---|---|---|
| Free | $0 | 1 demo and 1 video, watermarked, no removal |
| Growth | $42.50 annual, $50 monthly, per seat | Unlimited demos, no watermark, branching, CTAs, forms, translations |
| Enterprise | Custom | HTML capture, SSO, custom domains, native Salesforce, version history |
Two numbers matter most for a small team. The first is where HTML capture starts. The second is what five people cost.
| Where HTML capture starts | Five people | |
|---|---|---|
| Storylane | Growth, $500 a month for 5 seats | $200 on Starter, $500 on Growth with HTML |
| Arcade | Enterprise only | $212.50 on Growth, no HTML capture |
| Proovyt | Pro, $79 a month for one person (in beta) | $245 on Team, every Pro feature per seat |
Which Tool Fits Which Team
- Storylane is built for go-to-market teams that want HTML demos, an AI layer and CRM links, and can budget for a 5-seat plan.
- Arcade is built for product marketers who want launch videos and click-through demos from one tool.
- Proovyt is built for founders, product marketers and small teams who want to edit what is on the screen, keep an HTML file they own, and pay per seat from one person.
Strengths and Weaknesses
| Tool | Strengths | Weaknesses |
|---|---|---|
| Storylane | Deep HTML editing with AI prompts and global search and replace. A wide AI layer with avatars, voice cloning and translation. HubSpot and Zapier on the entry tier. A presales suite with sandbox demos | No documented text edits on screenshot screens. HTML capture starts at $500 a month inside a 5-seat bundle. Salesforce and SSO wait for the $1,200 Premium tier |
| Arcade | AI video generation from a prompt. Brand kit pulled automatically from a site. Branching, forms and translations on the per-seat Growth tier. Auto Update for keeping demos current | HTML capture and post-capture editing are Enterprise only. The Free plan watermark cannot be removed. The product direction has moved toward video |
Where Proovyt Fits Next to Storylane and Arcade
Proovyt is an interactive demo maker built around two ideas. You can change what is on the screen, and you can keep what you make.
- Edit the screenshot itself. Blur names and figures, replace a word or a line, change a number, add a label or highlight one area. This works on every plan, Free included. Blur is baked into the pixels when you publish or export, so the original is not sitting underneath.
- Own the file. From Creator at $35 a month billed annually, you can export a demo as an HTML file that plays with no connection to Proovyt.
- Share it safely. Pro at $79 a month billed annually adds password-protected links, expiring links, lead capture and per-viewer analytics with CSV export, all for one person. HTML capture is on Pro and Team and is in beta.
- Pay per seat. Team is $49 per seat a month billed annually, from 2 seats, with everything in Pro for every seat. There is no 5-seat bundle.
Proovyt does not do everything these tools do. Sandbox demos, AI voiceover or video, branching, CRM integrations, SSO and custom domains are not part of Proovyt yet. Custom domains are coming to Pro. If your plan depends on one of those today, weigh that honestly.
| Proovyt | Storylane | Arcade | |
|---|---|---|---|
| Free plan | 3 published demos, small badge | 1 live demo | 1 demo and 1 video, watermarked |
| Entry paid price | $35 a month (Creator) | $40 a month (Starter) | $42.50 a month per seat (Growth) |
| HTML capture | Pro, $79 a month for one person (in beta) | Growth, $500 a month for 5 seats | Enterprise only |
| Five people | $245 on Team, every Pro feature per seat | $200 on Starter, $500 on Growth with HTML | $212.50 on Growth, no HTML capture |
| Text edits on screens | Every plan, Free included | HTML screens only | Before recording on Growth, after on Enterprise |
| Offline or owned file | Owned HTML export from Creator ($35) | Growth ($500) | Enterprise |
| Custom domain | Not yet. Coming to Pro | Premium ($1,200) | Enterprise |
| SSO | Not yet | Premium | Enterprise |
| CRM | Not yet | HubSpot from Starter | HubSpot on Growth |
For a line-by-line view of each tool against Proovyt, see the Storylane comparison page and the Arcade comparison page. Every Proovyt plan and price is on the pricing page, and the editing tools are shown on the product page.
Switching Considerations
A switch goes faster when it starts with what you already publish.
- List the demos you publish today. Note which ones need text or number changes on the screen, and which need HTML capture.
- Price the team you actually have. Count creators, not viewers, and check whether a plan forces a 5- or 10-seat bundle.
- Check what you keep if you leave. Ask whether you get a file that plays without the vendor, or only a hosted link.
- Rebuild one real demo first. Capture one flow end to end and share it with a colleague before you move the rest.
The Bottom Line
The choice between Storylane and Arcade comes down to plan shape as much as features. The main split is direction. Storylane has deepened HTML editing and AI for sales teams, while Arcade has moved toward AI video and put HTML capture on Enterprise. If what you need is a screenshot you can change on any plan, an HTML file you own from $35, and per-seat pricing from one person, Proovyt is built for that, and you can start on the Free plan.
Frequently Asked Questions
Is Storylane or Arcade cheaper? These figures were read on 6 October 2026, and annual prices are shown per month. Storylane starts at $40 a month on Starter. Five people pay $200 on Starter, or $500 on the 5-seat Growth plan, which adds HTML capture. Arcade starts at $42.50 a month per seat on Growth, so five people pay $212.50, without HTML capture. Proovyt Creator is $35 a month billed annually, and Team is $245 a month for five seats.
Which has HTML capture, Storylane or Arcade? Storylane includes HTML capture on Growth, at $500 a month for 5 seats. Arcade keeps HTML capture on Enterprise only. On Proovyt, HTML capture is on Pro at $79 a month for one person and on Team, and it is in beta.
Can I edit text on a screenshot in Storylane or Arcade? Storylane documents text edits on HTML screens only. Its screenshot screens support blur, crop and annotation. Arcade edits page text before recording on Growth, and edits HTML steps after capture on Enterprise. Proovyt lets you replace text and change numbers on a screenshot on every plan, Free included.
Do Storylane or Arcade offer a free plan? Storylane Free includes 1 creator and 1 live demo. Arcade Free includes 1 demo and 1 video, with a watermark that cannot be removed. Proovyt's Free plan includes 3 published demos and every editing tool, with a small Made with Proovyt badge.
Where does Proovyt fit if I am comparing these two? Proovyt suits a founder, a product marketer or a small team that wants to edit what is on the screen and keep an HTML file it owns. It does not yet offer sandbox demos, AI voiceover, branching, CRM integrations or SSO. See the pricing page for every plan.