If you are choosing between Storylane and HowdyGo, the useful questions are practical ones. What can you change on a captured screen, which plan unlocks it, and what will your team pay? This guide answers them from public pricing pages and documentation, then places Proovyt next to both.
The short answer. Storylane is a demo platform for B2B go-to-market teams. Its homepage now leads with AI SDRs as well as interactive demos. HowdyGo is an HTML-first interactive demo tool from Sydney, sold with unlimited users. HowdyGo sells HTML demos to unlimited users from $159 a month. Storylane starts lower at $40 but puts HTML editing in a 5-seat plan at $500.
For more on this topic, read Proovyt vs Storylane, Proovyt vs HowdyGo, Storylane Alternatives, HowdyGo Alternatives and Storylane vs Guideflow.
Every competitor price below was read from the vendor's own pricing page or a named source on 6 October 2026. Prices change, so check them before you buy.
Storylane vs HowdyGo at a Glance
| Storylane | HowdyGo | |
|---|---|---|
| What it is | A self-serve tool with public prices | A self-serve tool with public prices |
| Free plan | 1 live demo | None, 14-day trial |
| Entry paid price | $40 a month (Starter) | $159 a month (Starter) |
| HTML capture | Growth, $500 a month for 5 seats | Starter, $159 a month |
| Five people | $200 on Starter, $500 on Growth with HTML | $159 on Starter, unlimited users |
| Text edits on screens | HTML screens only | HTML captures |
| Built for | Go-to-market teams that want HTML demos, an AI layer and CRM links, and can budget for a 5-seat plan | Teams that want HTML demos for many users under one flat fee |
What Each Tool Actually Is
Storylane
Storylane is a demo platform for B2B go-to-market teams. Its homepage now leads with AI SDRs as well as interactive demos.
- Went through Y Combinator in the Summer 2021 batch.
- Bought PreSkale in December 2024, per a third-party database.
- Says 5,000+ teams use it (vendor claim).
HowdyGo
HowdyGo is an HTML-first interactive demo tool from Sydney, sold with unlimited users.
- Bootstrapped and founder-owned. Founded by Tom Bruining, Daniel Engelke and Umberto Anderle.
Feature-by-Feature Comparison
| Area | Storylane | HowdyGo |
|---|---|---|
| Capture | Screenshot, video and HTML capture through a Chrome extension and a desktop app. | HTML and CSS capture through a browser extension. |
| AI | AI avatars, AI voiceovers in 25+ languages with voice cloning, translation into 27+ languages, and RepX, a conversational AI SDR. | Auto-generated annotations, chapters and voiceovers, rewriting per prospect, and PII detection. |
| Integrations | HubSpot and Zapier from Starter. Salesforce on Premium. | Google Analytics, HubSpot, Marketo, Salesforce and Zapier, and a JavaScript SDK on Pro. |
| Presenting and upkeep | Presenter demos on Premium. Its Demo Suite adds sandbox demos for live calls and proofs of concept. | Its homepage covers interactive demos, sandbox environments and videos. |
Capture and Editing
Storylane. Screenshot, video and HTML capture through a Chrome extension and a desktop app.
- Screenshot screens support blur, crop, annotations, zoom and background replace. In-image text editing is not documented for screenshots.
- HTML screens support inline text edits, AI edits by prompt, global search and replace, SVG chart editing and embeds.
HowdyGo. HTML and CSS capture through a browser extension.
- Edit UI changes captured HTML text and media and hides sensitive data.
- Screen swap replaces a step's screen without recording again.
- Chapters, auto-progress and slide-style editing with no video timeline.
- Custom interactive components on Enterprise.
The practical difference is where text edits on a captured screen live.
- Storylane: HTML screens only
- HowdyGo: HTML captures
- Proovyt: Every plan, Free included
If you need to change a figure or a name on a captured screen, that line decides which plan you are really shopping for.
AI and Integrations
Storylane AI. AI avatars, AI voiceovers in 25+ languages with voice cloning, translation into 27+ languages, and RepX, a conversational AI SDR.
Storylane integrations. HubSpot and Zapier from Starter. Salesforce on Premium.
HowdyGo AI. Auto-generated annotations, chapters and voiceovers, rewriting per prospect, and PII detection.
HowdyGo integrations. Google Analytics, HubSpot, Marketo, Salesforce and Zapier, and a JavaScript SDK on Pro.
Proovyt has no AI features and no CRM integrations yet.
Pricing Compared
Prices as published on 6 October 2026. Annual figures are per month, billed annually.
Storylane Pricing
| Plan | Price | What it adds |
|---|---|---|
| Free | $0 | 1 creator, 1 live demo |
| Starter | $40 annual, $50 monthly | Unlimited demos, HubSpot, translations |
| Growth | $500 annual, $625 monthly | 5 seats. HTML editor, personalization tokens, A/B tests, offline demos |
| Premium | $1,200 annual, $1,500 monthly | 10 seats. Salesforce app, SSO, whitelabel URLs, presenter demos |
| Enterprise | Custom | Not detailed |
HowdyGo Pricing
| Plan | Price | What it adds |
|---|---|---|
| Trial | 14 days | No free plan |
| Starter | $159 a month | Unlimited users, unlimited HTML demos, no CRM or analytics |
| Pro | $399 a month | Analytics, CRM integrations, custom domain, offline demos |
| Enterprise | Custom | Custom interactive components |
Two numbers matter most for a small team. The first is where HTML capture starts. The second is what five people cost.
| Where HTML capture starts | Five people | |
|---|---|---|
| Storylane | Growth, $500 a month for 5 seats | $200 on Starter, $500 on Growth with HTML |
| HowdyGo | Starter, $159 a month | $159 on Starter, unlimited users |
| Proovyt | Pro, $79 a month for one person (in beta) | $245 on Team, every Pro feature per seat |
Which Tool Fits Which Team
- Storylane is built for go-to-market teams that want HTML demos, an AI layer and CRM links, and can budget for a 5-seat plan.
- HowdyGo is built for teams that want HTML demos for many users under one flat fee.
- Proovyt is built for founders, product marketers and small teams who want to edit what is on the screen, keep an HTML file they own, and pay per seat from one person.
Strengths and Weaknesses
| Tool | Strengths | Weaknesses |
|---|---|---|
| Storylane | Deep HTML editing with AI prompts and global search and replace. A wide AI layer with avatars, voice cloning and translation. HubSpot and Zapier on the entry tier. A presales suite with sandbox demos | No documented text edits on screenshot screens. HTML capture starts at $500 a month inside a 5-seat bundle. Salesforce and SSO wait for the $1,200 Premium tier |
| HowdyGo | HTML capture from $159 a month with unlimited users. Screen swap without re-recording. Custom domain and offline demos at $399 | No free plan, only a 14-day trial. Starter has no analytics or CRM integrations. No screenshot-only path at a lower price |
Where Proovyt Fits Next to Storylane and HowdyGo
Proovyt is an interactive demo maker built around two ideas. You can change what is on the screen, and you can keep what you make.
- Edit the screenshot itself. Blur names and figures, replace a word or a line, change a number, add a label or highlight one area. This works on every plan, Free included. Blur is baked into the pixels when you publish or export, so the original is not sitting underneath.
- Own the file. From Creator at $35 a month billed annually, you can export a demo as an HTML file that plays with no connection to Proovyt.
- Share it safely. Pro at $79 a month billed annually adds password-protected links, expiring links, lead capture and per-viewer analytics with CSV export, all for one person. HTML capture is on Pro and Team and is in beta.
- Pay per seat. Team is $49 per seat a month billed annually, from 2 seats, with everything in Pro for every seat. There is no 5-seat bundle.
Proovyt does not do everything these tools do. Sandbox demos, AI voiceover or video, branching, CRM integrations, SSO and custom domains are not part of Proovyt yet. Custom domains are coming to Pro. If your plan depends on one of those today, weigh that honestly.
| Proovyt | Storylane | HowdyGo | |
|---|---|---|---|
| Free plan | 3 published demos, small badge | 1 live demo | None, 14-day trial |
| Entry paid price | $35 a month (Creator) | $40 a month (Starter) | $159 a month (Starter) |
| HTML capture | Pro, $79 a month for one person (in beta) | Growth, $500 a month for 5 seats | Starter, $159 a month |
| Five people | $245 on Team, every Pro feature per seat | $200 on Starter, $500 on Growth with HTML | $159 on Starter, unlimited users |
| Text edits on screens | Every plan, Free included | HTML screens only | HTML captures |
| Offline or owned file | Owned HTML export from Creator ($35) | Growth ($500) | Pro ($399) |
| Custom domain | Not yet. Coming to Pro | Premium ($1,200) | Pro ($399) |
| SSO | Not yet | Premium | Not stated publicly |
| CRM | Not yet | HubSpot from Starter | On Pro |
For a line-by-line view of each tool against Proovyt, see the Storylane comparison page and the HowdyGo comparison page. Every Proovyt plan and price is on the pricing page, and the editing tools are shown on the product page.
Switching Considerations
Before you move, check four things.
- List the demos you publish today. Note which ones need text or number changes on the screen, and which need HTML capture.
- Price the team you actually have. Count creators, not viewers, and check whether a plan forces a 5- or 10-seat bundle.
- Check what you keep if you leave. Ask whether you get a file that plays without the vendor, or only a hosted link.
- Rebuild one real demo first. Capture one flow end to end and share it with a colleague before you move the rest.
The Bottom Line
Storylane and HowdyGo solve overlapping problems from different starting points. HowdyGo sells HTML demos to unlimited users from $159 a month. Storylane starts lower at $40 but puts HTML editing in a 5-seat plan at $500. If what you need is a screenshot you can change on any plan, an HTML file you own from $35, and per-seat pricing from one person, Proovyt is built for that, and you can start on the Free plan.
Frequently Asked Questions
Is Storylane or HowdyGo cheaper? These figures were read on 6 October 2026, and annual prices are shown per month. Storylane starts at $40 a month on Starter. Five people pay $200 on Starter, or $500 on the 5-seat Growth plan, which adds HTML capture. HowdyGo starts at $159 a month on Starter with unlimited users, so five people also pay $159. Proovyt Creator is $35 a month billed annually, and Team is $245 a month for five seats.
Which has HTML capture, Storylane or HowdyGo? Storylane includes HTML capture on Growth, at $500 a month for 5 seats. HowdyGo includes HTML capture on Starter, at $159 a month. On Proovyt, HTML capture is on Pro at $79 a month for one person and on Team, and it is in beta.
Can I edit text on a screenshot in Storylane or HowdyGo? Storylane documents text edits on HTML screens only. Its screenshot screens support blur, crop and annotation. HowdyGo edits text and media in its HTML captures. Proovyt lets you replace text and change numbers on a screenshot on every plan, Free included.
Do Storylane or HowdyGo offer a free plan? Storylane Free includes 1 creator and 1 live demo. HowdyGo has no free plan. It offers a 14-day trial. Proovyt's Free plan includes 3 published demos and every editing tool, with a small Made with Proovyt badge.
Where does Proovyt fit if I am comparing these two? Proovyt suits a founder, a product marketer or a small team that wants to edit what is on the screen and keep an HTML file it owns. It does not yet offer sandbox demos, AI voiceover, branching, CRM integrations or SSO. See the pricing page for every plan.