Teams comparing Storylane and Navattic are usually trying to answer one question. Which one fits the demos we actually need to ship, at a price we can justify? This comparison sets the two side by side from published pricing pages, documentation and public records, and then shows where Proovyt sits next to both.
The short answer. Storylane is a demo platform for B2B go-to-market teams. Its homepage now leads with AI SDRs as well as interactive demos. Navattic is a no-code interactive demo platform for B2B SaaS go-to-market teams, built around HTML captures. Both sell to go-to-market teams and offer HTML capture. Storylane publishes its prices, while Navattic sells paid plans as custom annual contracts.
For more on this topic, read Proovyt vs Storylane, Proovyt vs Navattic, Storylane Alternatives, Navattic Alternatives and Navattic vs Supademo.
Every competitor price below was read from the vendor's own pricing page or a named source on 6 October 2026. Prices change, so check them before you buy.
Storylane vs Navattic at a Glance
| Storylane | Navattic | |
|---|---|---|
| What it is | A self-serve tool with public prices | A sales-assisted tool with a free plan and custom-priced paid plans |
| Free plan | 1 live demo | 1 demo |
| Entry paid price | $40 a month (Starter) | Custom, annual (Base) |
| HTML capture | Growth, $500 a month for 5 seats | Every paid plan |
| Five people | $200 on Starter, $500 on Growth with HTML | Custom, 5-seat Base |
| Text edits on screens | HTML screens only | HTML captures |
| Built for | Go-to-market teams that want HTML demos, an AI layer and CRM links, and can budget for a 5-seat plan | B2B SaaS marketing and sales teams that want HTML captures and sales tool integrations on an annual contract |
What Each Tool Actually Is
Storylane
Storylane is a demo platform for B2B go-to-market teams. Its homepage now leads with AI SDRs as well as interactive demos.
- Went through Y Combinator in the Summer 2021 batch.
- Bought PreSkale in December 2024, per a third-party database.
- Says 5,000+ teams use it (vendor claim).
Navattic
Navattic is a no-code interactive demo platform for B2B SaaS go-to-market teams, built around HTML captures.
- Founded in 2020. Says it has 1,000+ customers (vendor claim).
- Raised a $4.25M growth seed led by Canvas Ventures in March 2022, about $5.4M in total per third-party databases.
Feature-by-Feature Comparison
| Area | Storylane | Navattic |
|---|---|---|
| Capture | Screenshot, video and HTML capture through a Chrome extension and a desktop app. | Web captures, which are HTML copies of a browser app with scrolling and hover states, plus screenshot and video captures. |
| AI | AI avatars, AI voiceovers in 25+ languages with voice cloning, translation into 27+ languages, and RepX, a conversational AI SDR. | Copilot to draft, bulk edit and review demos, an AI theme generator, capture translation with voiceovers and avatars on Enterprise, narrated demos, an MCP server and Navattic Agents. |
| Integrations | HubSpot and Zapier from Starter. Salesforce on Premium. | Salesforce, Marketo and 25+ others on Base. Gong, Salesloft, Outreach, Highspot and Seismic on Growth. |
| Presenting and upkeep | Presenter demos on Premium. Its Demo Suite adds sandbox demos for live calls and proofs of concept. | Launchpad share links for sales, sandbox demos on Growth, offline demos on Enterprise. |
Capture and Editing
Storylane. Screenshot, video and HTML capture through a Chrome extension and a desktop app.
- Screenshot screens support blur, crop, annotations, zoom and background replace. In-image text editing is not documented for screenshots.
- HTML screens support inline text edits, AI edits by prompt, global search and replace, SVG chart editing and embeds.
Navattic. Web captures, which are HTML copies of a browser app with scrolling and hover states, plus screenshot and video captures.
- Direct text edits, find and replace across captures, a CSS panel and raw HTML edits.
- Image replace, blur, hide and delete, personalization variables and typing animation.
- Collection edits that update every matching capture, plus Table AI and SVG chart edits.
The practical difference is where text edits on a captured screen live.
- Storylane: HTML screens only
- Navattic: HTML captures
- Proovyt: Every plan, Free included
If you need to change a figure or a name on a captured screen, that line decides which plan you are really shopping for.
AI and Integrations
Storylane AI. AI avatars, AI voiceovers in 25+ languages with voice cloning, translation into 27+ languages, and RepX, a conversational AI SDR.
Storylane integrations. HubSpot and Zapier from Starter. Salesforce on Premium.
Navattic AI. Copilot to draft, bulk edit and review demos, an AI theme generator, capture translation with voiceovers and avatars on Enterprise, narrated demos, an MCP server and Navattic Agents.
Navattic integrations. Salesforce, Marketo and 25+ others on Base. Gong, Salesloft, Outreach, Highspot and Seismic on Growth.
Proovyt has no AI features and no CRM integrations yet.
Pricing Compared
Prices as published on 6 October 2026. Annual figures are per month, billed annually.
Storylane Pricing
| Plan | Price | What it adds |
|---|---|---|
| Free | $0 | 1 creator, 1 live demo |
| Starter | $40 annual, $50 monthly | Unlimited demos, HubSpot, translations |
| Growth | $500 annual, $625 monthly | 5 seats. HTML editor, personalization tokens, A/B tests, offline demos |
| Premium | $1,200 annual, $1,500 monthly | 10 seats. Salesforce app, SSO, whitelabel URLs, presenter demos |
| Enterprise | Custom | Not detailed |
Navattic Pricing
| Plan | Price | What it adds |
|---|---|---|
| Starter | $0 | 1 seat, 1 demo |
| Base | Custom, billed annually | 5 seats, HTML captures, 25+ integrations |
| Growth | Custom | 10 seats, sandbox demos, sales integrations |
| Enterprise | Custom | Translation, custom domain, SSO, offline demos |
Two numbers matter most for a small team. The first is where HTML capture starts. The second is what five people cost.
| Where HTML capture starts | Five people | |
|---|---|---|
| Storylane | Growth, $500 a month for 5 seats | $200 on Starter, $500 on Growth with HTML |
| Navattic | Every paid plan | Custom, 5-seat Base |
| Proovyt | Pro, $79 a month for one person (in beta) | $245 on Team, every Pro feature per seat |
Which Tool Fits Which Team
- Storylane is built for go-to-market teams that want HTML demos, an AI layer and CRM links, and can budget for a 5-seat plan.
- Navattic is built for B2B SaaS marketing and sales teams that want HTML captures and sales tool integrations on an annual contract.
- Proovyt is built for founders, product marketers and small teams who want to edit what is on the screen, keep an HTML file they own, and pay per seat from one person.
Strengths and Weaknesses
| Tool | Strengths | Weaknesses |
|---|---|---|
| Storylane | Deep HTML editing with AI prompts and global search and replace. A wide AI layer with avatars, voice cloning and translation. HubSpot and Zapier on the entry tier. A presales suite with sandbox demos | No documented text edits on screenshot screens. HTML capture starts at $500 a month inside a 5-seat bundle. Salesforce and SSO wait for the $1,200 Premium tier |
| Navattic | HTML capture on every paid plan. Deep capture editing with collection-wide changes. A long list of sales and CRM integrations. Sandbox demos on Growth | No published prices for paid plans. Paid plans start as a 5-seat annual contract. Offline demos only on Enterprise |
Where Proovyt Fits Next to Storylane and Navattic
Proovyt is an interactive demo maker built around two ideas. You can change what is on the screen, and you can keep what you make.
- Edit the screenshot itself. Blur names and figures, replace a word or a line, change a number, add a label or highlight one area. This works on every plan, Free included. Blur is baked into the pixels when you publish or export, so the original is not sitting underneath.
- Own the file. From Creator at $35 a month billed annually, you can export a demo as an HTML file that plays with no connection to Proovyt.
- Share it safely. Pro at $79 a month billed annually adds password-protected links, expiring links, lead capture and per-viewer analytics with CSV export, all for one person. HTML capture is on Pro and Team and is in beta.
- Pay per seat. Team is $49 per seat a month billed annually, from 2 seats, with everything in Pro for every seat. There is no 5-seat bundle.
Proovyt does not do everything these tools do. Sandbox demos, AI voiceover or video, branching, CRM integrations, SSO and custom domains are not part of Proovyt yet. Custom domains are coming to Pro. If your plan depends on one of those today, weigh that honestly.
| Proovyt | Storylane | Navattic | |
|---|---|---|---|
| Free plan | 3 published demos, small badge | 1 live demo | 1 demo |
| Entry paid price | $35 a month (Creator) | $40 a month (Starter) | Custom, annual (Base) |
| HTML capture | Pro, $79 a month for one person (in beta) | Growth, $500 a month for 5 seats | Every paid plan |
| Five people | $245 on Team, every Pro feature per seat | $200 on Starter, $500 on Growth with HTML | Custom, 5-seat Base |
| Text edits on screens | Every plan, Free included | HTML screens only | HTML captures |
| Offline or owned file | Owned HTML export from Creator ($35) | Growth ($500) | Enterprise |
| Custom domain | Not yet. Coming to Pro | Premium ($1,200) | Growth or Enterprise |
| SSO | Not yet | Premium | Growth or Enterprise |
| CRM | Not yet | HubSpot from Starter | Salesforce and Marketo on Base |
For a line-by-line view of each tool against Proovyt, see the Storylane comparison page and the Navattic comparison page. Every Proovyt plan and price is on the pricing page, and the editing tools are shown on the product page.
Switching Considerations
Moving demo tools is mostly a question of inventory and price. Four steps keep it small.
- List the demos you publish today. Note which ones need text or number changes on the screen, and which need HTML capture.
- Price the team you actually have. Count creators, not viewers, and check whether a plan forces a 5- or 10-seat bundle.
- Check what you keep if you leave. Ask whether you get a file that plays without the vendor, or only a hosted link.
- Rebuild one real demo first. Capture one flow end to end and share it with a colleague before you move the rest.
The Bottom Line
The choice between Storylane and Navattic comes down to plan shape as much as features. Both sell to go-to-market teams and offer HTML capture. Storylane publishes its prices, while Navattic sells paid plans as custom annual contracts. If what you need is a screenshot you can change on any plan, an HTML file you own from $35, and per-seat pricing from one person, Proovyt is built for that, and you can start on the Free plan.
Frequently Asked Questions
Is Storylane or Navattic cheaper? These figures were read on 6 October 2026, and annual prices are shown per month. Storylane starts at $40 a month on Starter. Five people pay $200 on Starter, or $500 on the 5-seat Growth plan, which adds HTML capture. Navattic does not publish prices for its paid plans. Base is a custom annual contract with 5 seats. Proovyt Creator is $35 a month billed annually, and Team is $245 a month for five seats.
Which has HTML capture, Storylane or Navattic? Storylane includes HTML capture on Growth, at $500 a month for 5 seats. Navattic includes HTML web captures on every paid plan. On Proovyt, HTML capture is on Pro at $79 a month for one person and on Team, and it is in beta.
Can I edit text on a screenshot in Storylane or Navattic? Storylane documents text edits on HTML screens only. Its screenshot screens support blur, crop and annotation. Navattic edits text directly in its HTML web captures. Proovyt lets you replace text and change numbers on a screenshot on every plan, Free included.
Do Storylane or Navattic offer a free plan? Storylane Free includes 1 creator and 1 live demo. Navattic Starter is free, with 1 seat and 1 demo. Proovyt's Free plan includes 3 published demos and every editing tool, with a small Made with Proovyt badge.
Where does Proovyt fit if I am comparing these two? Proovyt suits a founder, a product marketer or a small team that wants to edit what is on the screen and keep an HTML file it owns. It does not yet offer sandbox demos, AI voiceover, branching, CRM integrations or SSO. See the pricing page for every plan.