Teams comparing Storylane and Reprise are usually trying to answer one question. Which one fits the demos we actually need to ship, at a price we can justify? This comparison sets the two side by side from published pricing pages, documentation and public records, and then shows where Proovyt sits next to both.
The short answer. Storylane is a demo platform for B2B go-to-market teams. Its homepage now leads with AI SDRs as well as interactive demos. Reprise is an enterprise demo platform that sells product tours, data injection on the live product, and full application clones. Storylane is self-serve with public prices. Reprise is an enterprise platform with live data injection and clones and no published prices.
For more on this topic, read Proovyt vs Storylane, Proovyt vs Reprise, Storylane Alternatives, Reprise Alternatives and Storylane vs HowdyGo.
Every competitor price below was read from the vendor's own pricing page or a named source on 6 October 2026. Prices change, so check them before you buy.
Storylane vs Reprise at a Glance
| Storylane | Reprise | |
|---|---|---|
| What it is | A self-serve tool with public prices | An enterprise platform sold through a sales process |
| Free plan | 1 live demo | Try for Free, terms not found |
| Entry paid price | $40 a month (Starter) | Not published |
| HTML capture | Growth, $500 a month for 5 seats | Included |
| Five people | $200 on Starter, $500 on Growth with HTML | Annual contract |
| Text edits on screens | HTML screens only | HTML editor |
| Built for | Go-to-market teams that want HTML demos, an AI layer and CRM links, and can budget for a 5-seat plan | Enterprise presales teams that need live data injection and full clones |
What Each Tool Actually Is
Storylane
Storylane is a demo platform for B2B go-to-market teams. Its homepage now leads with AI SDRs as well as interactive demos.
- Went through Y Combinator in the Summer 2021 batch.
- Bought PreSkale in December 2024, per a third-party database.
- Says 5,000+ teams use it (vendor claim).
Reprise
Reprise is an enterprise demo platform that sells product tours, data injection on the live product, and full application clones.
- Founded in 2020. CEO and co-founder Sam Clemens.
- Raised a $62M Series B led by ICONIQ Growth in 2021, $82M in total.
- Released an MCP server with 100+ authoring tools in June 2026.
Feature-by-Feature Comparison
| Area | Storylane | Reprise |
|---|---|---|
| Capture | Screenshot, video and HTML capture through a Chrome extension and a desktop app. | Replay for HTML product tours, Reveal for data injection over the real app, and Replicate for application clones. |
| AI | AI avatars, AI voiceovers in 25+ languages with voice cloning, translation into 27+ languages, and RepX, a conversational AI SDR. | The MCP server for rebranding, industry data and synthetic datasets, plus AI-generated guides. |
| Integrations | HubSpot and Zapier from Starter. Salesforce on Premium. | Not stated publicly. |
| Presenting and upkeep | Presenter demos on Premium. Its Demo Suite adds sandbox demos for live calls and proofs of concept. | Live data injection for presenters, clones, deal rooms and offline mode. |
Capture and Editing
Storylane. Screenshot, video and HTML capture through a Chrome extension and a desktop app.
- Screenshot screens support blur, crop, annotations, zoom and background replace. In-image text editing is not documented for screenshots.
- HTML screens support inline text edits, AI edits by prompt, global search and replace, SVG chart editing and embeds.
Reprise. Replay for HTML product tours, Reveal for data injection over the real app, and Replicate for application clones.
- An HTML editor that can add new HTML, edit CSS, create nodes and show unreleased features.
- Continuous capture of new screens on URL change.
- An agentic capture system that fixes blockers such as expired tokens.
The practical difference is where text edits on a captured screen live.
- Storylane: HTML screens only
- Reprise: HTML editor
- Proovyt: Every plan, Free included
If you need to change a figure or a name on a captured screen, that line decides which plan you are really shopping for.
AI and Integrations
Storylane AI. AI avatars, AI voiceovers in 25+ languages with voice cloning, translation into 27+ languages, and RepX, a conversational AI SDR.
Storylane integrations. HubSpot and Zapier from Starter. Salesforce on Premium.
Reprise AI. The MCP server for rebranding, industry data and synthetic datasets, plus AI-generated guides.
Reprise integrations. Not stated publicly.
Proovyt has no AI features and no CRM integrations yet.
Pricing Compared
Prices as published on 6 October 2026. Annual figures are per month, billed annually.
Storylane Pricing
| Plan | Price | What it adds |
|---|---|---|
| Free | $0 | 1 creator, 1 live demo |
| Starter | $40 annual, $50 monthly | Unlimited demos, HubSpot, translations |
| Growth | $500 annual, $625 monthly | 5 seats. HTML editor, personalization tokens, A/B tests, offline demos |
| Premium | $1,200 annual, $1,500 monthly | 10 seats. Salesforce app, SSO, whitelabel URLs, presenter demos |
| Enterprise | Custom | Not detailed |
Reprise Pricing
| Plan | Price | What it adds |
|---|---|---|
| Platform | Not published | Annual platform fee plus per-user licenses. SOC 2 Type II and ISO 27001 |
Two numbers matter most for a small team. The first is where HTML capture starts. The second is what five people cost.
| Where HTML capture starts | Five people | |
|---|---|---|
| Storylane | Growth, $500 a month for 5 seats | $200 on Starter, $500 on Growth with HTML |
| Reprise | Included | Annual contract |
| Proovyt | Pro, $79 a month for one person (in beta) | $245 on Team, every Pro feature per seat |
Which Tool Fits Which Team
- Storylane is built for go-to-market teams that want HTML demos, an AI layer and CRM links, and can budget for a 5-seat plan.
- Reprise is built for enterprise presales teams that need live data injection and full clones.
- Proovyt is built for founders, product marketers and small teams who want to edit what is on the screen, keep an HTML file they own, and pay per seat from one person.
Strengths and Weaknesses
| Tool | Strengths | Weaknesses |
|---|---|---|
| Storylane | Deep HTML editing with AI prompts and global search and replace. A wide AI layer with avatars, voice cloning and translation. HubSpot and Zapier on the entry tier. A presales suite with sandbox demos | No documented text edits on screenshot screens. HTML capture starts at $500 a month inside a 5-seat bundle. Salesforce and SSO wait for the $1,200 Premium tier |
| Reprise | Three demo layers, tours, injection and clones, in one platform. An HTML editor that can add screens for unreleased features. SOC 2 Type II and ISO 27001 | No published prices. Real contracts reported by Vendr run from $20,345 to $99,300 a year, median $31,600 |
Where Proovyt Fits Next to Storylane and Reprise
Proovyt is an interactive demo maker built around two ideas. You can change what is on the screen, and you can keep what you make.
- Edit the screenshot itself. Blur names and figures, replace a word or a line, change a number, add a label or highlight one area. This works on every plan, Free included. Blur is baked into the pixels when you publish or export, so the original is not sitting underneath.
- Own the file. From Creator at $35 a month billed annually, you can export a demo as an HTML file that plays with no connection to Proovyt.
- Share it safely. Pro at $79 a month billed annually adds password-protected links, expiring links, lead capture and per-viewer analytics with CSV export, all for one person. HTML capture is on Pro and Team and is in beta.
- Pay per seat. Team is $49 per seat a month billed annually, from 2 seats, with everything in Pro for every seat. There is no 5-seat bundle.
Proovyt does not do everything these tools do. Sandbox demos, AI voiceover or video, branching, CRM integrations, SSO and custom domains are not part of Proovyt yet. Custom domains are coming to Pro. If your plan depends on one of those today, weigh that honestly.
| Proovyt | Storylane | Reprise | |
|---|---|---|---|
| Free plan | 3 published demos, small badge | 1 live demo | Try for Free, terms not found |
| Entry paid price | $35 a month (Creator) | $40 a month (Starter) | Not published |
| HTML capture | Pro, $79 a month for one person (in beta) | Growth, $500 a month for 5 seats | Included |
| Five people | $245 on Team, every Pro feature per seat | $200 on Starter, $500 on Growth with HTML | Annual contract |
| Text edits on screens | Every plan, Free included | HTML screens only | HTML editor |
| Offline or owned file | Owned HTML export from Creator ($35) | Growth ($500) | Offline mode included |
| Custom domain | Not yet. Coming to Pro | Premium ($1,200) | Not stated publicly |
| SSO | Not yet | Premium | Not stated publicly |
| CRM | Not yet | HubSpot from Starter | Not detailed |
For a line-by-line view of each tool against Proovyt, see the Storylane comparison page and the Reprise comparison page. Every Proovyt plan and price is on the pricing page, and the editing tools are shown on the product page.
Switching Considerations
Moving demo tools is mostly a question of inventory and price. Four steps keep it small.
- List the demos you publish today. Note which ones need text or number changes on the screen, and which need HTML capture.
- Price the team you actually have. Count creators, not viewers, and check whether a plan forces a 5- or 10-seat bundle.
- Check what you keep if you leave. Ask whether you get a file that plays without the vendor, or only a hosted link.
- Rebuild one real demo first. Capture one flow end to end and share it with a colleague before you move the rest.
The Bottom Line
Storylane and Reprise solve overlapping problems from different starting points. Storylane is self-serve with public prices. Reprise is an enterprise platform with live data injection and clones and no published prices. If what you need is a screenshot you can change on any plan, an HTML file you own from $35, and per-seat pricing from one person, Proovyt is built for that, and you can start on the Free plan.
Frequently Asked Questions
Is Storylane or Reprise cheaper? These figures were read on 6 October 2026, and annual prices are shown per month. Storylane starts at $40 a month on Starter. Five people pay $200 on Starter, or $500 on the 5-seat Growth plan, which adds HTML capture. Reprise does not publish prices. Vendr reports a median contract of $31,600 a year. Proovyt Creator is $35 a month billed annually, and Team is $245 a month for five seats.
Which has HTML capture, Storylane or Reprise? Storylane includes HTML capture on Growth, at $500 a month for 5 seats. Reprise includes HTML capture in its platform. On Proovyt, HTML capture is on Pro at $79 a month for one person and on Team, and it is in beta.
Can I edit text on a screenshot in Storylane or Reprise? Storylane documents text edits on HTML screens only. Its screenshot screens support blur, crop and annotation. Reprise edits text and adds new HTML through its HTML editor. Proovyt lets you replace text and change numbers on a screenshot on every plan, Free included.
Do Storylane or Reprise offer a free plan? Storylane Free includes 1 creator and 1 live demo. Reprise shows a Try for Free button, and its terms were not found. Proovyt's Free plan includes 3 published demos and every editing tool, with a small Made with Proovyt badge.
Where does Proovyt fit if I am comparing these two? Proovyt suits a founder, a product marketer or a small team that wants to edit what is on the screen and keep an HTML file it owns. It does not yet offer sandbox demos, AI voiceover, branching, CRM integrations or SSO. See the pricing page for every plan.