This is a side-by-side look at Supademo and HowdyGo for teams that publish interactive demos. It covers what each tool is, how capture and editing work, what the plans cost, and where each one falls short. It ends with where Proovyt sits and a set of common questions.
The short answer. Supademo is a horizontal interactive demo tool that calls itself AI-native and targets customer success, L&D, HR, sales and marketing teams. HowdyGo is an HTML-first interactive demo tool from Sydney, sold with unlimited users. Both sell HTML demos below $200 a month. Supademo prices per creator with a free plan, while HowdyGo charges a flat fee for unlimited users with no free plan.
For more on this topic, read Proovyt vs Supademo, Proovyt vs HowdyGo, Supademo Alternatives and HowdyGo Alternatives.
Every competitor price below was read from the vendor's own pricing page or a named source on 6 October 2026. Prices change, so check them before you buy.
Supademo vs HowdyGo at a Glance
| Supademo | HowdyGo | |
|---|---|---|
| What it is | A self-serve tool with public prices | A self-serve tool with public prices |
| Free plan | 5 demos | None, 14-day trial |
| Entry paid price | $38 a month per creator (Scale) | $159 a month (Starter) |
| HTML capture | Business, $199 a month | Starter, $159 a month |
| Five people | $190 on Scale, $350 on Growth | $159 on Starter, unlimited users |
| Text edits on screens | HTML demos only | HTML captures |
| Built for | Teams across support, training and sales who want a low entry price and a broad AI feature set | Teams that want HTML demos for many users under one flat fee |
What Each Tool Actually Is
Supademo
Supademo is a horizontal interactive demo tool that calls itself AI-native and targets customer success, L&D, HR, sales and marketing teams.
- Founded in 2023 by Joseph Lee and Koushik Marka.
- Backed by 2048 Ventures in an early-stage round.
- Says 200,000+ professionals use it (vendor claim).
HowdyGo
HowdyGo is an HTML-first interactive demo tool from Sydney, sold with unlimited users.
- Bootstrapped and founder-owned. Founded by Tom Bruining, Daniel Engelke and Umberto Anderle.
Feature-by-Feature Comparison
| Area | Supademo | HowdyGo |
|---|---|---|
| Capture | A screenshot demo recorder, a screen recorder that turns video into a walkthrough, a Figma integration, and an HTML Demo Builder. | HTML and CSS capture through a browser extension. |
| AI | AI Command (beta, July 2026) for bulk edits, voiceovers and translations, voice cloning on Growth, an AI Demo Agent sold on usage credits, and an MCP server. | Auto-generated annotations, chapters and voiceovers, rewriting per prospect, and PII detection. |
| Integrations | HubSpot, Salesforce, Slack and Marketo, among others. | Google Analytics, HubSpot, Marketo, Salesforce and Zapier, and a JavaScript SDK on Pro. |
| Presenting and upkeep | Sandbox demos on Growth. Demo versioning shipped in July 2026. | Its homepage covers interactive demos, sandbox environments and videos. |
Capture and Editing
Supademo. A screenshot demo recorder, a screen recorder that turns video into a walkthrough, a Figma integration, and an HTML Demo Builder.
- Screenshot steps support blur, crop and annotation.
- HTML demos support edits to text, elements, images and variables, and edits to shared parts carry across pages.
- AI data editing changes tables, text and UI elements by prompt, on Business.
HowdyGo. HTML and CSS capture through a browser extension.
- Edit UI changes captured HTML text and media and hides sensitive data.
- Screen swap replaces a step's screen without recording again.
- Chapters, auto-progress and slide-style editing with no video timeline.
- Custom interactive components on Enterprise.
The practical difference is where text edits on a captured screen live.
- Supademo: HTML demos only
- HowdyGo: HTML captures
- Proovyt: Every plan, Free included
If you need to change a figure or a name on a captured screen, that line decides which plan you are really shopping for.
AI and Integrations
Supademo AI. AI Command (beta, July 2026) for bulk edits, voiceovers and translations, voice cloning on Growth, an AI Demo Agent sold on usage credits, and an MCP server.
Supademo integrations. HubSpot, Salesforce, Slack and Marketo, among others.
HowdyGo AI. Auto-generated annotations, chapters and voiceovers, rewriting per prospect, and PII detection.
HowdyGo integrations. Google Analytics, HubSpot, Marketo, Salesforce and Zapier, and a JavaScript SDK on Pro.
Proovyt has no AI features and no CRM integrations yet.
Pricing Compared
Prices as published on 6 October 2026. Annual figures are per month, billed annually.
Supademo Pricing
| Plan | Price | What it adds |
|---|---|---|
| Free | $0 | 1 creator, 5 demos |
| Scale | $38 annual, $50 monthly, per creator | Analytics, branching, variables, collaboration |
| Business | $199 annual, $249 monthly | 1 seat plus $50 each. HTML demos and AI data editing |
| Growth | $350 annual, $450 monthly | 5 seats. Sandbox demos, voice cloning, Route Hub |
| Enterprise | Custom | 10+ seats |
HowdyGo Pricing
| Plan | Price | What it adds |
|---|---|---|
| Trial | 14 days | No free plan |
| Starter | $159 a month | Unlimited users, unlimited HTML demos, no CRM or analytics |
| Pro | $399 a month | Analytics, CRM integrations, custom domain, offline demos |
| Enterprise | Custom | Custom interactive components |
Two numbers matter most for a small team. The first is where HTML capture starts. The second is what five people cost.
| Where HTML capture starts | Five people | |
|---|---|---|
| Supademo | Business, $199 a month | $190 on Scale, $350 on Growth |
| HowdyGo | Starter, $159 a month | $159 on Starter, unlimited users |
| Proovyt | Pro, $79 a month for one person (in beta) | $245 on Team, every Pro feature per seat |
Which Tool Fits Which Team
- Supademo is built for teams across support, training and sales who want a low entry price and a broad AI feature set.
- HowdyGo is built for teams that want HTML demos for many users under one flat fee.
- Proovyt is built for founders, product marketers and small teams who want to edit what is on the screen, keep an HTML file they own, and pay per seat from one person.
Strengths and Weaknesses
| Tool | Strengths | Weaknesses |
|---|---|---|
| Supademo | A low entry price with password links and lead capture on Scale (checked 13 October 2026). HTML demos from $199 for one person. A large AI layer with bulk edits, voice cloning and a demo agent. Demo versioning since July 2026 | Text edits need an HTML demo, so screenshot steps stay blur, crop and annotate. Offline demos still depend on the Supademo player (checked 13 October 2026). Sandbox and voice cloning wait for the 5-seat Growth plan |
| HowdyGo | HTML capture from $159 a month with unlimited users. Screen swap without re-recording. Custom domain and offline demos at $399 | No free plan, only a 14-day trial. Starter has no analytics or CRM integrations. No screenshot-only path at a lower price |
Where Proovyt Fits Next to Supademo and HowdyGo
Proovyt is an interactive demo maker built around two ideas. You can change what is on the screen, and you can keep what you make.
- Edit the screenshot itself. Blur names and figures, replace a word or a line, change a number, add a label or highlight one area. This works on every plan, Free included. Blur is baked into the pixels when you publish or export, so the original is not sitting underneath.
- Own the file. From Creator at $35 a month billed annually, you can export a demo as an HTML file that plays with no connection to Proovyt.
- Share it safely. Pro at $79 a month billed annually adds password-protected links, expiring links, lead capture and per-viewer analytics with CSV export, all for one person. HTML capture is on Pro and Team and is in beta.
- Pay per seat. Team is $49 per seat a month billed annually, from 2 seats, with everything in Pro for every seat. There is no 5-seat bundle.
Proovyt does not do everything these tools do. Sandbox demos, AI voiceover or video, branching, CRM integrations, SSO and custom domains are not part of Proovyt yet. Custom domains are coming to Pro. If your plan depends on one of those today, weigh that honestly.
| Proovyt | Supademo | HowdyGo | |
|---|---|---|---|
| Free plan | 3 published demos, small badge | 5 demos | None, 14-day trial |
| Entry paid price | $35 a month (Creator) | $38 a month per creator (Scale) | $159 a month (Starter) |
| HTML capture | Pro, $79 a month for one person (in beta) | Business, $199 a month | Starter, $159 a month |
| Five people | $245 on Team, every Pro feature per seat | $190 on Scale, $350 on Growth | $159 on Starter, unlimited users |
| Text edits on screens | Every plan, Free included | HTML demos only | HTML captures |
| Offline or owned file | Owned HTML export from Creator ($35) | Needs the Supademo player (checked 13 October 2026) | Pro ($399) |
| Custom domain | Not yet. Coming to Pro | Not stated publicly | Pro ($399) |
| SSO | Not yet | Enterprise | Not stated publicly |
| CRM | Not yet | HubSpot and Salesforce | On Pro |
For a line-by-line view of each tool against Proovyt, see the Supademo comparison page and the HowdyGo comparison page. Every Proovyt plan and price is on the pricing page, and the editing tools are shown on the product page.
Switching Considerations
Moving demo tools is mostly a question of inventory and price. Four steps keep it small.
- List the demos you publish today. Note which ones need text or number changes on the screen, and which need HTML capture.
- Price the team you actually have. Count creators, not viewers, and check whether a plan forces a 5- or 10-seat bundle.
- Check what you keep if you leave. Ask whether you get a file that plays without the vendor, or only a hosted link.
- Rebuild one real demo first. Capture one flow end to end and share it with a colleague before you move the rest.
The Bottom Line
Neither Supademo nor HowdyGo is the right answer for every team. Both sell HTML demos below $200 a month. Supademo prices per creator with a free plan, while HowdyGo charges a flat fee for unlimited users with no free plan. If what you need is a screenshot you can change on any plan, an HTML file you own from $35, and per-seat pricing from one person, Proovyt is built for that, and you can start on the Free plan.
Frequently Asked Questions
Is Supademo or HowdyGo cheaper? These figures were read on 6 October 2026, and annual prices are shown per month. Supademo starts at $38 a month per creator on Scale. Five people pay $190 on Scale, or $350 on the 5-seat Growth plan. HowdyGo starts at $159 a month on Starter with unlimited users, so five people also pay $159. Proovyt Creator is $35 a month billed annually, and Team is $245 a month for five seats.
Which has HTML capture, Supademo or HowdyGo? Supademo includes HTML demos on Business, at $199 a month. HowdyGo includes HTML capture on Starter, at $159 a month. On Proovyt, HTML capture is on Pro at $79 a month for one person and on Team, and it is in beta.
Can I edit text on a screenshot in Supademo or HowdyGo? Supademo edits text in HTML demos only. Its screenshot steps support blur, crop and annotation. HowdyGo edits text and media in its HTML captures. Proovyt lets you replace text and change numbers on a screenshot on every plan, Free included.
Do Supademo or HowdyGo offer a free plan? Supademo Free includes 1 creator and 5 demos. HowdyGo has no free plan. It offers a 14-day trial. Proovyt's Free plan includes 3 published demos and every editing tool, with a small Made with Proovyt badge.
Where does Proovyt fit if I am comparing these two? Proovyt suits a founder, a product marketer or a small team that wants to edit what is on the screen and keep an HTML file it owns. It does not yet offer sandbox demos, AI voiceover, branching, CRM integrations or SSO. See the pricing page for every plan.