HTML capture is the feature most demo vendors charge the most for. A screenshot demo is a series of pictures. An HTML demo records the page itself, so text stays text and a step stays sharp when you zoom. That is useful, and vendors know it, so it tends to sit on plans that cost several hundred dollars a month.
The short answer. Proovyt includes HTML capture on Pro at $79 a month billed annually, for one person, and on Team for every seat. It is in beta. On 6 October 2026 the next lowest published price for HTML capture in our research was HowdyGo Starter at $159 a month.
Key Takeaways
- HTML capture records the page itself, so steps stay sharp at any zoom and text can be edited as text.
- On 6 October 2026 it started at $159 a month at HowdyGo, $199 at Supademo, $499 at Guideflow and $500 at Storylane.
- Arcade had it on Enterprise only, and Navattic did not publish its prices.
- Proovyt includes it on Pro at $79 a month billed annually and on every Team seat, in beta.
- Screenshot steps still work on every plan, and Proovyt edits text on screenshots too.
Where HTML Capture Starts
| Tool | Plan with HTML capture | Price, annual per month unless noted | Seats on that plan |
|---|---|---|---|
| Proovyt | Pro, in beta | $79 | 1 |
| Proovyt | Team, in beta | $49 per seat | From 2 |
| HowdyGo | Starter | $159 monthly | Unlimited users |
| Supademo | Business | $199 | 1, plus $50 for each extra |
| Hexus | Growth | $400 | 5 |
| Guideflow | Growth | $499 | 10 |
| Storylane | Growth | $500 | 5 |
| Navattic | Paid tiers | Not published | From 5 |
| Arcade | Enterprise | Custom | Custom |
Competitor figures were read from vendor pricing pages on 6 October 2026. Hexus had been acquired by then, and it is not clear whether it still serves new sign-ups.
What HTML Capture Gives You
- Sharp steps at any zoom. The step is rendered from the page, not scaled from a picture.
- Text you can edit as text. Change a label, a name or a figure without covering a picture.
- A closer copy of the product. Fonts and layout come from the page itself.
The trade-offs are covered in screenshot demos versus HTML demos.
1. Proovyt HTML Capture
Before you record, the Proovyt Capture extension asks whether to capture screenshots or HTML. With HTML, it records the page itself next to each screenshot.
How it works.
- Open Proovyt Capture on the tab you want to record and choose HTML.
- Press Start recording and click through your product as normal.
- Press Stop and create demo. Each step keeps its screenshot and the HTML version of the page.
- In the editor, the HTML Version switch shows the HTML step. Blur fields and replace text on it as you would on a screenshot.
What to know.
- Typed text is never captured.
- It is in beta on Pro and Team.
- Every plan still works from screenshots, and blur, replace text and change numbers work on screenshots on every plan, Free included.
Pricing. Pro is $79 a month billed annually or $99 monthly for one person. Team is $49 per seat a month billed annually or $59 per seat monthly, from 2 seats.
Honest limitations. HTML capture is in beta. Proovyt has no sandbox demos, branching or CRM integrations yet.
2. HowdyGo
From the research. HTML and CSS capture through a browser extension on Starter at $159 a month with unlimited users. Edit UI changes captured text and media and hides sensitive data. Screen swap replaces a step's screen without recording again.
Worth knowing. Analytics and CRM integrations start on Pro at $399 a month.
3. Supademo
From the research. HTML-guided demos and AI data editing start on Business at $199 a month billed annually or $249 monthly, for 1 seat plus $50 for each extra. August 2026 added step-scoped AI edits in HTML demos.
Worth knowing. On screenshot demos, Supademo documents blur, crop and annotate rather than text edits.
4. Guideflow
From the research. HTML capture starts on Growth at $499 a month billed annually or $599 monthly, a 10 seat plan. HTML demos support editing text, numbers, images and charts.
Worth knowing. Screenshot capture is on every tier.
5. Storylane
From the research. The HTML editor sits on Growth at $500 a month billed annually or $625 monthly, for 5 seats. HTML screens support inline text editing, AI edits, search and replace, image replace and chart editing.
Worth knowing. Storylane's screenshot editor has no in-image text editing documented.
6. Navattic
From the research. Navattic captures web pages and offers HTML demos on its paid tiers, which are custom priced and billed annually.
Worth knowing. There is no published price for a paid plan.
7. Arcade
From the research. Arcade moved HTML capture to Enterprise in June 2026. Editing after capture is Enterprise only and only on HTML-captured steps.
Worth knowing. Page Morph on Growth edits a page's text before you record, not after.
Do You Need HTML Capture
You probably do if:
- Viewers zoom into dense screens such as tables and dashboards.
- You change a lot of on-screen copy between demos.
- Your demos are reviewed closely by prospects in a sales cycle.
You may not if:
- Your flows are short and visual.
- You only need to hide or change a few values. Proovyt's replace text and change number tools do that on screenshots, on every plan.
Try HTML Capture on Proovyt
Pro includes HTML capture in beta, plus password and expiring links and lead capture. See Pro and Team on the pricing page.
HTML Capture for Teams
For five people, per month billed annually on 6 October 2026, plans with HTML capture cost:
- Proovyt Team, $245, in beta.
- HowdyGo Starter, $159 monthly, unlimited users.
- Supademo Growth, $350.
- Supademo Business, $399.
- Guideflow Growth, $499.
- Storylane Growth, $500.
Questions to Ask a Vendor About HTML Capture
- Which plan includes it, and how many seats does that plan force you to buy?
- Is it finished or in beta?
- Can you still use screenshots when HTML capture does not suit a page?
- Is typed text captured?
- Can you edit text on screenshot steps too, or only on HTML steps?
Related Guides
- Screenshot Demos Versus HTML Demos, how the two capture types differ in editing, zoom and price.
- Interactive Demo Software Pricing, the full price ladder read on 6 October 2026.
- How Much Does an Interactive Demo Tool Cost for a Team, seat totals from 2 to 50 people.
- How to Change Text and Numbers on a Screenshot, replace text and change a number, step by step.
More HTML Capture Guides
Frequently Asked Questions
What is HTML capture in a demo tool? The tool records the page itself rather than only a picture of it. A step stays sharp at any zoom and its text can be edited as text.
Which plan includes HTML capture in Proovyt? Pro and Team, in beta. Pro is $79 a month billed annually for one person.
Does Proovyt capture what I type into forms? No. Typed text is never captured.
Can I still use screenshots on Pro? Yes. The extension asks before each recording whether to capture screenshots or HTML.
Is HTML capture finished in Proovyt? No. It is in beta.