Most lists of interactive demo software read like a feature dump. Every tool captures, every tool has hotspots, and every tool has a free plan of some kind. The useful differences sit lower down. What can you change on a captured screen, what do you own when you stop paying, and at what price does each feature unlock.
The short answer. Proovyt is our pick for teams that want to change what a screenshot says, keep an HTML file of the demo, and pay a public price from one person. The other six tools below are described from vendor pricing pages and documentation read on 6 October 2026. Prices change, so check each vendor before you buy.
Interactive Demo Software at a Glance
| Tool | Free plan | Entry paid plan, annual per month | Where HTML capture starts |
|---|---|---|---|
| Proovyt | 1 creator, 3 published demos | Creator $35 | Pro $79, in beta |
| Supademo | 1 creator, 5 demos | Scale $38 per creator | Business $199 |
| Storylane | 1 creator, 1 live demo | Starter $40 | Growth $500, 5 seats |
| Arcade | 1 demo and 1 video, watermarked | Growth $42.50 per seat | Enterprise only |
| Guideflow | 5 guideflows, watermarked | Solo $35 | Growth $499, 10 seats |
| HowdyGo | None, 14-day trial | Starter $159 monthly, unlimited users | Starter $159 |
| Navattic | Starter, 1 seat, 1 demo | Not published | Paid tiers, prices not published |
Competitor figures were read from each vendor's pricing page on 6 October 2026. Proovyt prices come from our pricing page.
What Interactive Demo Software Does
An interactive demo is a click-through copy of your product. A viewer clicks a hotspot, the next step appears, and they walk through a flow without signing up or booking a call. The software records the flow, lets you edit each step, and hosts or embeds the result. If you are new to the format, start with what an interactive product demo is.
Most tools capture in one of two ways.
- Screenshots. Each click saves an image of the screen. Fast and reliable, but the text is part of the picture.
- HTML. The tool records the page itself, so text stays text and the step stays sharp at any zoom. This is where most vendors charge more.
The difference is covered in depth in screenshot demos versus HTML demos.
How We Compared the Tools
We looked at the same five things for every tool.
- Capture. Screenshot, HTML or both, and on which plan.
- Editing depth. Whether you can change text and numbers on a captured screen, and on which plan.
- Sharing and ownership. Link, embed, and whether you can keep a file that plays without the vendor.
- Price ladder. The free plan, the entry plan and the plan where the main features unlock.
- Honest gaps. What each tool does not do, Proovyt included.
1. Proovyt
Proovyt turns a click-through of your product into an interactive demo. Each click becomes a step with a hotspot and a callout. You can then change what the screenshot says and share the result as a link, an embed or a file you keep.
Best for. Founders, product marketers and small sales teams who publish demos on a website, in launches and in sales emails, and pay by card.
Key features.
- Record with Proovyt Capture, a Chrome extension that only works on the tab you choose. A recording holds up to 200 steps.
- Blur, replace text and change numbers on any screenshot, on every plan, Free included. Blur is baked into the pixels when you publish or export.
- Hotspots, callouts, labels, highlights and step zoom up to 3x.
- Intro and end cards on every new demo.
- A brand kit for logos, colors and fonts on paid plans. A change reaches every linked demo, published and embedded ones included, with nothing to republish.
- Share as a hosted link or an embed on every plan. Export one self-contained HTML file on Creator, Pro and Team.
- HTML capture on Pro and Team, in beta.
- Hosted pages and embeds set no cookies, and analytics store no IP addresses.
Pricing. Free for 1 creator and 3 published demos. Creator $35 a month billed annually or $45 monthly. Pro $79 a month billed annually or $99 monthly. Team $49 per seat a month billed annually or $59 per seat monthly, from 2 seats.
Honest limitations. Proovyt does not have sandbox demos, AI voiceover or AI video, branching or CRM integrations yet. Custom domains are coming to Pro and Team and are not available today. HTML capture is in beta.
2. Supademo
Supademo describes itself as an AI-native interactive demo platform, aimed at customer success, training, HR, sales and marketing teams.
Best for. Teams that want AI editing features and a broad mix of use cases beyond marketing.
Key features from the research.
- Screenshot demos with blur, crop and annotate.
- HTML-guided demos and AI data editing on Business.
- AI Command, in beta on paid plans, for bulk edits, voiceovers and translations.
- Sandbox demos, voice cloning and Route Hub on Growth.
Pricing on 6 October 2026. Free for 1 creator and 5 demos. Scale $38 per creator a month billed annually or $50 monthly. Business $199 a month billed annually for 1 seat plus $50 for each extra. Growth $350 a month billed annually for 5 seats. Enterprise is custom.
Limitation. Changing text on a captured screen requires an HTML demo, which starts on Business.
3. Storylane
Storylane sells demos to business teams, with a recent push into an AI sales agent called RepX.
Best for. Sales-led teams that want HubSpot from the entry plan and expect to grow into a multi-seat plan.
Key features from the research.
- Screenshot, video and HTML capture through a Chrome extension and a desktop app.
- Screenshot screens support blur, crop, annotate, zoom and background replace. No in-image text editing is documented.
- HTML screens support inline text editing and AI edits.
- HubSpot and Zapier on Starter.
Pricing on 6 October 2026. Free for 1 creator and 1 live demo. Starter $40 a month billed annually or $50 monthly. Growth $500 a month billed annually for 5 seats. Premium $1,200 a month billed annually for 10 seats.
Limitation. The HTML editor sits on Growth, a 5 seat plan.
4. Arcade
Arcade's homepage now leads with AI product video, and its own pricing post of June 2026 moved HTML capture to Enterprise.
Best for. Product marketers whose main output is launch video alongside click-through demos.
Key features from the research.
- Browser extension, desktop app, Figma plugin and camera capture. Screenshot based by default.
- Page Morph to edit text on a page before recording, on Growth.
- A prompt-to-video agent and a brand kit that pulls logos, colors and fonts.
Pricing on 6 October 2026. Free for 1 demo and 1 video, watermarked. Growth $42.50 per seat a month billed annually or $50 monthly. Enterprise is custom.
Limitation. Editing after capture and HTML capture are Enterprise only.
5. Guideflow
Guideflow is a Paris-based demo tool with screenshot capture on every plan.
Best for. Solo creators who want AI content and video or GIF export at the entry price.
Key features from the research.
- Screenshot capture on every tier, and HTML capture from Growth.
- Text, number and chart editing in HTML demos.
- AI step titles, translations, voiceovers and avatars.
Pricing on 6 October 2026. Free for 5 guideflows, watermarked. Solo $35 a month billed annually or $40 monthly. Growth $499 a month billed annually for 10 seats. Advanced $1,499 a month billed annually.
Limitation. HTML capture and text editing start on Growth.
6. HowdyGo
HowdyGo is a bootstrapped Sydney company focused on HTML demos with unlimited users.
Best for. Teams that want HTML capture from the first paid plan and many people in one account.
Key features from the research.
- HTML and CSS capture through a browser extension.
- Edit UI to change captured text and media and hide sensitive data.
- Screen swap to replace a step's screen without recording again.
Pricing on 6 October 2026. No free plan, a 14-day trial. Starter $159 a month with unlimited users. Pro $399 a month. Enterprise is custom.
Limitation. Analytics and CRM integrations start on Pro.
7. Navattic
Navattic was founded in 2020 and sells to B2B go-to-market teams.
Best for. Companies buying on an annual contract with sales integrations.
Key features from the research.
- Web capture with a large integration list, including Salesforce and Marketo on Base.
- Sandbox demos on Growth and offline demos on Enterprise.
Pricing on 6 October 2026. A free Starter plan for 1 seat and 1 demo. Paid tiers are custom and billed annually, with no published price.
Limitation. You cannot see a price without talking to sales.
How to Choose
Match the tool to the job you need done this quarter.
- You need to hide or change data on screens. Check whether text editing works on screenshots or only on HTML demos, and on which plan.
- You want to keep your work. Ask whether you can export a file that plays with no vendor connection.
- You are one person. Compare entry plans on watermark, demo count and analytics.
- You are a team of 2 to 10. Price the exact seat count. Read how much an interactive demo tool costs for a team.
For a side by side with each vendor, see our comparison pages. For the full price list, read interactive demo software pricing.
Try Proovyt Free
The Free plan has 3 published demos and every editing tool. Record a flow, change what it says, and share the link. See the product tour or the plans.
More Choosing Demo Software Guides
Frequently Asked Questions
What is the best interactive demo software? It depends on what you need from a captured screen and how many people will make demos. Proovyt is our pick for editing text and numbers on any screenshot and keeping an HTML file you own, from $35 a month billed annually.
Which interactive demo tools have a free plan? On 6 October 2026, Supademo, Storylane, Arcade, Guideflow and Navattic had free plans, and HowdyGo had a 14-day trial. Proovyt's Free plan has 3 published demos and every editing tool. See the best free interactive demo software.
Do I need HTML capture? Not always. Screenshot demos work well for most marketing and sales flows. HTML capture helps when you want steps sharp at any zoom and text editable as text. In Proovyt it is on Pro and Team, in beta.
Can I change text on a screenshot without HTML capture? In Proovyt, yes. Replace text and change a number work on every screenshot, on every plan. Read how to change text and numbers on a screenshot.
What does Proovyt not do yet? Sandbox demos, AI voiceover or AI video, branching and CRM integrations. Custom domains are coming to Pro and Team.