Looking past Guideflow usually starts with one blocked task. A feature sits on a higher plan, a bundle forces seats you do not need, or the product is heading somewhere else. This guide sets out the options, Proovyt first, using only published sources.
The short answer. If you want to change text and numbers on a captured screen on every plan, own an HTML file of your demo from $35 a month, and pay per seat from one person, Proovyt is the first alternative to look at. The other tools below are described factually so you can see how they differ from Guideflow.
For the head-to-head, Proovyt vs Guideflow compares Proovyt with Guideflow feature by feature.
Competitor prices were read from vendor pricing pages and named sources on 6 October 2026. They change, so check before you buy.
The Options at a Glance
| Tool | Built for | Entry price | HTML capture |
|---|---|---|---|
| 1. Proovyt | Editing the screen and owning the file | $35 a month (Creator) | Pro, $79 a month for one person (in beta) |
| 2. Storylane | Go-to-market teams that want HTML demos, an AI layer and CRM links, and can budget for a 5-seat plan | $40 a month (Starter) | Growth, $500 a month for 5 seats |
| 3. Supademo | Teams across support, training and sales who want a low entry price and a broad AI feature set | $38 a month per creator (Scale) | Business, $199 a month |
| 4. HowdyGo | Teams that want HTML demos for many users under one flat fee | $159 a month (Starter) | Starter, $159 a month |
| 5. Arcade | Product marketers who want launch videos and click-through demos from one tool | $42.50 a month per seat (Growth) | Enterprise only |
| 6. Navattic | B2B SaaS marketing and sales teams that want HTML captures and sales tool integrations on an annual contract | Custom, annual (Base) | Every paid plan |
Why Teams Look for a Guideflow Alternative
- HTML capture starts on Growth at $499 a month billed annually, with 10 seats.
- Custom domains and offline demos wait for Advanced at $1,499.
- The Free plan is watermarked.
What Guideflow Is
Guideflow is an interactive demo tool from Paris that sells from a free plan up to enterprise.
- Founded in 2022 in Paris. Says 5,000+ companies use it (vendor claim).
- Raised a seed round in November 2024 with 14Peaks Capital, Kima Ventures and 50 Partners. Amount not disclosed.
Capture. Screenshot capture on every tier, HTML capture from Growth, and mobile demos.
Editing.
- HTML demos allow edits to text, numbers, images, video and charts.
- An AI chat assistant edits content, colors and blur.
Guideflow Pricing
| Plan | Price | What it adds |
|---|---|---|
| Free | $0 | 5 guideflows, watermarked |
| Solo | $35 annual, $40 monthly | No watermark, AI content, translation, video and GIF export |
| Growth | $499 annual, $599 monthly | 10 seats. HTML capture, AI personalization, advanced branching |
| Advanced | $1,499 annual, $1,799 monthly | Sandbox, custom domain, offline demos, presenter notes |
| Enterprise | Custom | Not detailed |
How We Evaluated the Options
Each tool is described against the same questions, using only published pricing pages, product documentation and public records.
- Editing. Can you change text and numbers on a captured screen, and on which plan?
- Ownership. Can you keep a file that plays without the vendor?
- Price shape. What does one person pay, and what do five people pay?
- HTML capture. Which plan includes it, and at what price?
- Direction. Is the product still centred on interactive demos?
The 6 Alternatives
1. Proovyt
Best for: founders, product marketers and small teams who want to edit the screen and keep the file.
Proovyt is an interactive demo maker built around two ideas. You can change what is on the screen, and you can keep what you make.
- Edit the screenshot itself. Blur names and figures, replace a word or a line, change a number, add a label or highlight one area. This works on every plan, Free included. Blur is baked into the pixels when you publish or export, so the original is not sitting underneath.
- Own the file. From Creator at $35 a month billed annually, you can export a demo as an HTML file that plays with no connection to Proovyt.
- Share it safely. Pro at $79 a month billed annually adds password-protected links, expiring links, lead capture and per-viewer analytics with CSV export, all for one person. HTML capture is on Pro and Team and is in beta.
- Pay per seat. Team is $49 per seat a month billed annually, from 2 seats, with everything in Pro for every seat. There is no 5-seat bundle.
Proovyt does not do everything these tools do. Sandbox demos, AI voiceover or video, branching, CRM integrations, SSO and custom domains are not part of Proovyt yet. Custom domains are coming to Pro. If your plan depends on one of those today, weigh that honestly.
Pricing: Free with 3 published demos. Creator $35 a month billed annually. Pro $79 a month billed annually. Team $49 per seat a month billed annually, from 2 seats. See the pricing page.
For a line-by-line view against Guideflow, see the Proovyt and Guideflow comparison.
2. Storylane
Best for: go-to-market teams that want HTML demos, an AI layer and CRM links, and can budget for a 5-seat plan.
Storylane is a demo platform for B2B go-to-market teams. Its homepage now leads with AI SDRs as well as interactive demos.
What it offers
- Screenshot, video and HTML capture through a Chrome extension and a desktop app.
- Screenshot screens support blur, crop, annotations, zoom and background replace. In-image text editing is not documented for screenshots.
Tradeoffs
- No documented text edits on screenshot screens.
- HTML capture starts at $500 a month inside a 5-seat bundle.
- Salesforce and SSO wait for the $1,200 Premium tier.
Pricing: Free $0. Starter $40 annual, $50 monthly. Growth $500 annual, $625 monthly. Premium $1,200 annual, $1,500 monthly. Enterprise Custom.
3. Supademo
Best for: teams across support, training and sales who want a low entry price and a broad AI feature set.
Supademo is a horizontal interactive demo tool that calls itself AI-native and targets customer success, L&D, HR, sales and marketing teams.
What it offers
- A screenshot demo recorder, a screen recorder that turns video into a walkthrough, a Figma integration, and an HTML Demo Builder.
- Screenshot steps support blur, crop and annotation.
Tradeoffs
- Text edits need an HTML demo, so screenshot steps stay blur, crop and annotate.
- Offline demos still depend on the Supademo player (checked 13 October 2026).
- Sandbox and voice cloning wait for the 5-seat Growth plan.
Pricing: Free $0. Scale $38 annual, $50 monthly, per creator. Business $199 annual, $249 monthly. Growth $350 annual, $450 monthly. Enterprise Custom.
4. HowdyGo
Best for: teams that want HTML demos for many users under one flat fee.
HowdyGo is an HTML-first interactive demo tool from Sydney, sold with unlimited users.
What it offers
- HTML and CSS capture through a browser extension.
- Edit UI changes captured HTML text and media and hides sensitive data.
Tradeoffs
- No free plan, only a 14-day trial.
- Starter has no analytics or CRM integrations.
- No screenshot-only path at a lower price.
Pricing: Trial 14 days. Starter $159 a month. Pro $399 a month. Enterprise Custom.
5. Arcade
Best for: product marketers who want launch videos and click-through demos from one tool.
Arcade is a product storytelling tool that began with click-through demos. Its homepage now leads with AI product video.
What it offers
- A browser extension, a desktop app, a Figma plugin and a camera. Capture is screenshot-based by default. HTML capture is Enterprise only.
- Page Morph edits visible text on a page before recording, on Growth.
Tradeoffs
- HTML capture and post-capture editing are Enterprise only.
- The Free plan watermark cannot be removed.
- The product direction has moved toward video.
Pricing: Free $0. Growth $42.50 annual, $50 monthly, per seat. Enterprise Custom.
6. Navattic
Best for: B2B SaaS marketing and sales teams that want HTML captures and sales tool integrations on an annual contract.
Navattic is a no-code interactive demo platform for B2B SaaS go-to-market teams, built around HTML captures.
What it offers
- Web captures, which are HTML copies of a browser app with scrolling and hover states, plus screenshot and video captures.
- Direct text edits, find and replace across captures, a CSS panel and raw HTML edits.
Tradeoffs
- No published prices for paid plans.
- Paid plans start as a 5-seat annual contract.
- Offline demos only on Enterprise.
Pricing: Starter $0. Base Custom, billed annually. Growth Custom. Enterprise Custom.
Comparison Matrix
| Proovyt | Storylane | Supademo | HowdyGo | Arcade | Navattic | |
|---|---|---|---|---|---|---|
| Free plan | 3 published demos, small badge | 1 live demo | 5 demos | None, 14-day trial | 1 demo and 1 video, watermarked | 1 demo |
| Entry paid price | $35 a month (Creator) | $40 a month (Starter) | $38 a month per creator (Scale) | $159 a month (Starter) | $42.50 a month per seat (Growth) | Custom, annual (Base) |
| HTML capture | Pro, $79 a month for one person (in beta) | Growth, $500 a month for 5 seats | Business, $199 a month | Starter, $159 a month | Enterprise only | Every paid plan |
| Five people | $245 on Team, every Pro feature per seat | $200 on Starter, $500 on Growth with HTML | $190 on Scale, $350 on Growth | $159 on Starter, unlimited users | $212.50 on Growth, no HTML capture | Custom, 5-seat Base |
| Text edits on screens | Every plan, Free included | HTML screens only | HTML demos only | HTML captures | Before recording on Growth, after on Enterprise | HTML captures |
| Offline or owned file | Owned HTML export from Creator ($35) | Growth ($500) | Needs the Supademo player (checked 13 October 2026) | Pro ($399) | Enterprise | Enterprise |
| Custom domain | Not yet. Coming to Pro | Premium ($1,200) | Not stated publicly | Pro ($399) | Enterprise | Growth or Enterprise |
How to Choose
- You need to change what is on the screen without HTML capture. Proovyt edits text and numbers on screenshots on every plan.
- You want a file you own. Proovyt exports HTML from Creator at $35. Check where offline or owned output sits in the matrix above for the others.
- You are one person sharing demos with prospects. Proovyt Pro adds password and expiring links, lead capture and per-viewer analytics for one person.
- You are a small team. Proovyt Team is per seat from 2 seats. Compare that with the 5- and 10-seat bundles in the tables above.
- You need sandboxes, AI video, branching, CRM sync or SSO today. Proovyt does not offer these yet. The tools above that do are described with their prices.
The Bottom Line
No single tool here wins on every line. Some lead with AI, some with sales integrations, some with enterprise clones. Proovyt starts with the screen itself and the file you keep. If that matches how you publish demos, start on the Free plan and rebuild one real demo before you decide.
More Guideflow Guides
Frequently Asked Questions
What is the closest alternative to Guideflow? It depends on what you use Guideflow for. If you mainly capture flows and need to change text, numbers or names on the screen, Proovyt does that on every plan and adds an owned HTML export from $35 a month.
Is there a cheaper alternative to Guideflow? Guideflow's entry price is $35 a month (Solo) as published on 6 October 2026. Proovyt Creator is $35 a month billed annually, and Pro, with HTML capture in beta, is $79 for one person.
Which Guideflow alternative has HTML capture? Proovyt has HTML capture on Pro and Team, in beta. The other tools in this list place it on the plans shown in the comparison matrix.
Can I keep my demos if I leave Guideflow? Check what export Guideflow offers on your plan. On Proovyt, Creator and above export a demo as an HTML file that plays with no connection to Proovyt.
What does Proovyt not do yet? Sandbox demos, AI voiceover or video, branching, CRM integrations, SSO and custom domains are not part of Proovyt yet. Custom domains are coming to Pro.