Teams comparing Reprise and Demostack are usually trying to answer one question. Which one fits the demos we actually need to ship, at a price we can justify? This comparison sets the two side by side from published pricing pages, documentation and public records, and then shows where Proovyt sits next to both.
The short answer. Reprise is an enterprise demo platform that sells product tours, data injection on the live product, and full application clones. Demostack is an enterprise product simulation platform built around a patented cloner and sandboxes. Both serve enterprise presales and sell through quotes rather than public prices.
For more on this topic, read Proovyt vs Reprise, Proovyt vs Demostack, Reprise Alternatives, Demostack Alternatives and Storylane vs Reprise.
Every competitor price below was read from the vendor's own pricing page or a named source on 6 October 2026. Prices change, so check them before you buy.
Reprise vs Demostack at a Glance
| Reprise | Demostack | |
|---|---|---|
| What it is | An enterprise platform sold through a sales process | An enterprise platform sold through a sales process |
| Free plan | Try for Free, terms not found | None |
| Entry paid price | Not published | Quote only |
| HTML capture | Included | Clones instead |
| Five people | Annual contract | Annual contract |
| Text edits on screens | HTML editor | In clones |
| Built for | Enterprise presales teams that need live data injection and full clones | Enterprise teams that need full product simulations |
What Each Tool Actually Is
Reprise
Reprise is an enterprise demo platform that sells product tours, data injection on the live product, and full application clones.
- Founded in 2020. CEO and co-founder Sam Clemens.
- Raised a $62M Series B led by ICONIQ Growth in 2021, $82M in total.
- Released an MCP server with 100+ authoring tools in June 2026.
Demostack
Demostack is an enterprise product simulation platform built around a patented cloner and sandboxes.
- Raised a $34M Series B led by Tiger Global in April 2022, about $51.5M in total.
- Launched a Builder Agent and a buyer-facing Demo Partner in June 2026.
Feature-by-Feature Comparison
| Area | Reprise | Demostack |
|---|---|---|
| Capture | Replay for HTML product tours, Reveal for data injection over the real app, and Replicate for application clones. | A cloner that captures how the front end talks to the backend, producing independent demo environments that reset automatically. Also Overlay on a production URL. |
| AI | The MCP server for rebranding, industry data and synthetic datasets, plus AI-generated guides. | Builder Agent, Demo Partner, AI text and image generation and AI data rules. |
| Integrations | Not stated publicly. | Slack, Salesforce and HubSpot. |
| Presenting and upkeep | Live data injection for presenters, clones, deal rooms and offline mode. | Product demos, sandboxes, tours and mobile app demos. |
Capture and Editing
Reprise. Replay for HTML product tours, Reveal for data injection over the real app, and Replicate for application clones.
- An HTML editor that can add new HTML, edit CSS, create nodes and show unreleased features.
- Continuous capture of new screens on URL change.
- An agentic capture system that fixes blockers such as expired tokens.
Demostack. A cloner that captures how the front end talks to the backend, producing independent demo environments that reset automatically. Also Overlay on a production URL.
- Edits to text, numbers, images and workflows in clones.
- Natural-language changes and bulk dataset edits by category.
- A Builder Agent that turns a prompt into a set of changes.
The practical difference is where text edits on a captured screen live.
- Reprise: HTML editor
- Demostack: In clones
- Proovyt: Every plan, Free included
If you need to change a figure or a name on a captured screen, that line decides which plan you are really shopping for.
AI and Integrations
Reprise AI. The MCP server for rebranding, industry data and synthetic datasets, plus AI-generated guides.
Reprise integrations. Not stated publicly.
Demostack AI. Builder Agent, Demo Partner, AI text and image generation and AI data rules.
Demostack integrations. Slack, Salesforce and HubSpot.
Proovyt has no AI features and no CRM integrations yet.
Pricing Compared
Prices as published on 6 October 2026. Annual figures are per month, billed annually.
Reprise Pricing
| Plan | Price | What it adds |
|---|---|---|
| Platform | Not published | Annual platform fee plus per-user licenses. SOC 2 Type II and ISO 27001 |
Demostack Pricing
| Plan | Price | What it adds |
|---|---|---|
| Platform | Quote only | Vendr reports onboarding fees of $5,000 and $10,000 |
Two numbers matter most for a small team. The first is where HTML capture starts. The second is what five people cost.
| Where HTML capture starts | Five people | |
|---|---|---|
| Reprise | Included | Annual contract |
| Demostack | Clones instead | Annual contract |
| Proovyt | Pro, $79 a month for one person (in beta) | $245 on Team, every Pro feature per seat |
Which Tool Fits Which Team
- Reprise is built for enterprise presales teams that need live data injection and full clones.
- Demostack is built for enterprise teams that need full product simulations.
- Proovyt is built for founders, product marketers and small teams who want to edit what is on the screen, keep an HTML file they own, and pay per seat from one person.
Strengths and Weaknesses
| Tool | Strengths | Weaknesses |
|---|---|---|
| Reprise | Three demo layers, tours, injection and clones, in one platform. An HTML editor that can add screens for unreleased features. SOC 2 Type II and ISO 27001 | No published prices. Real contracts reported by Vendr run from $20,345 to $99,300 a year, median $31,600 |
| Demostack | Full clones with backend behavior that reset automatically. Sandboxes for proofs of concept. AI agents for building and for buyers | Quote-only pricing. Real contracts reported by Vendr run from $21,100 to $52,803 a year, median $32,960. Onboarding fees on top |
Where Proovyt Fits Next to Reprise and Demostack
Proovyt is an interactive demo maker built around two ideas. You can change what is on the screen, and you can keep what you make.
- Edit the screenshot itself. Blur names and figures, replace a word or a line, change a number, add a label or highlight one area. This works on every plan, Free included. Blur is baked into the pixels when you publish or export, so the original is not sitting underneath.
- Own the file. From Creator at $35 a month billed annually, you can export a demo as an HTML file that plays with no connection to Proovyt.
- Share it safely. Pro at $79 a month billed annually adds password-protected links, expiring links, lead capture and per-viewer analytics with CSV export, all for one person. HTML capture is on Pro and Team and is in beta.
- Pay per seat. Team is $49 per seat a month billed annually, from 2 seats, with everything in Pro for every seat. There is no 5-seat bundle.
Proovyt does not do everything these tools do. Sandbox demos, AI voiceover or video, branching, CRM integrations, SSO and custom domains are not part of Proovyt yet. Custom domains are coming to Pro. If your plan depends on one of those today, weigh that honestly.
| Proovyt | Reprise | Demostack | |
|---|---|---|---|
| Free plan | 3 published demos, small badge | Try for Free, terms not found | None |
| Entry paid price | $35 a month (Creator) | Not published | Quote only |
| HTML capture | Pro, $79 a month for one person (in beta) | Included | Clones instead |
| Five people | $245 on Team, every Pro feature per seat | Annual contract | Annual contract |
| Text edits on screens | Every plan, Free included | HTML editor | In clones |
| Offline or owned file | Owned HTML export from Creator ($35) | Offline mode included | Not stated publicly |
| Custom domain | Not yet. Coming to Pro | Not stated publicly | Not stated publicly |
| SSO | Not yet | Not stated publicly | Not stated publicly |
| CRM | Not yet | Not detailed | Salesforce and HubSpot |
For a line-by-line view of each tool against Proovyt, see the Reprise comparison page and the Demostack comparison page. Every Proovyt plan and price is on the pricing page, and the editing tools are shown on the product page.
Switching Considerations
A switch goes faster when it starts with what you already publish.
- List the demos you publish today. Note which ones need text or number changes on the screen, and which need HTML capture.
- Price the team you actually have. Count creators, not viewers, and check whether a plan forces a 5- or 10-seat bundle.
- Check what you keep if you leave. Ask whether you get a file that plays without the vendor, or only a hosted link.
- Rebuild one real demo first. Capture one flow end to end and share it with a colleague before you move the rest.
The Bottom Line
The choice between Reprise and Demostack comes down to plan shape as much as features. Both serve enterprise presales. Reprise sells tours, data injection and clones, while Demostack centres on a patented cloner and sandboxes. If what you need is a screenshot you can change on any plan, an HTML file you own from $35, and per-seat pricing from one person, Proovyt is built for that, and you can start on the Free plan.
Frequently Asked Questions
Is Reprise or Demostack cheaper? These figures were read on 6 October 2026, and annual prices are shown per month. Reprise does not publish prices. Vendr reports a median contract of $31,600 a year. Demostack is quote only. Vendr reports a median contract of $32,960 a year, plus onboarding fees. Proovyt Creator is $35 a month billed annually, and Team is $245 a month for five seats.
Which has HTML capture, Reprise or Demostack? Reprise includes HTML capture in its platform. Demostack clones the application rather than capturing HTML pages. On Proovyt, HTML capture is on Pro at $79 a month for one person and on Team, and it is in beta.
Can I edit text on a screenshot in Reprise or Demostack? Reprise edits text and adds new HTML through its HTML editor. Demostack edits text, numbers and images inside its clones. Proovyt lets you replace text and change numbers on a screenshot on every plan, Free included.
Do Reprise or Demostack offer a free plan? Reprise shows a Try for Free button, and its terms were not found. Demostack is quote only, with no free plan. Proovyt's Free plan includes 3 published demos and every editing tool, with a small Made with Proovyt badge.
Where does Proovyt fit if I am comparing these two? Proovyt suits a founder, a product marketer or a small team that wants to edit what is on the screen and keep an HTML file it owns. It does not yet offer sandbox demos, AI voiceover, branching, CRM integrations or SSO. See the pricing page for every plan.