Teams comparing Storylane and Walnut are usually trying to answer one question. Which one fits the demos we actually need to ship, at a price we can justify? This comparison sets the two side by side from published pricing pages, documentation and public records, and then shows where Proovyt sits next to both.
The short answer. Storylane is a demo platform for B2B go-to-market teams. Its homepage now leads with AI SDRs as well as interactive demos. Walnut is a sales-led demo platform for B2B go-to-market teams, built on HTML capture, with deal rooms and AI agents. Storylane publishes prices and starts with a free plan. Walnut is sales-led with no free plan, and adds deal rooms and a buyer-facing agent.
For more on this topic, read Proovyt vs Storylane, Proovyt vs Walnut, Storylane Alternatives, Walnut Alternatives and Navattic vs Walnut.
Every competitor price below was read from the vendor's own pricing page or a named source on 6 October 2026. Prices change, so check them before you buy.
Storylane vs Walnut at a Glance
| Storylane | Walnut | |
|---|---|---|
| What it is | A self-serve tool with public prices | An enterprise platform sold through a sales process |
| Free plan | 1 live demo | None |
| Entry paid price | $40 a month (Starter) | About $575 a month (third-party figure) |
| HTML capture | Growth, $500 a month for 5 seats | Every plan |
| Five people | $200 on Starter, $500 on Growth with HTML | About $1,550 on Accelerate (third-party figure) |
| Text edits on screens | HTML screens only | HTML captures |
| Built for | Go-to-market teams that want HTML demos, an AI layer and CRM links, and can budget for a 5-seat plan | Sales and presales teams that buy through a sales process and want deal rooms and sandboxes |
What Each Tool Actually Is
Storylane
Storylane is a demo platform for B2B go-to-market teams. Its homepage now leads with AI SDRs as well as interactive demos.
- Went through Y Combinator in the Summer 2021 batch.
- Bought PreSkale in December 2024, per a third-party database.
- Says 5,000+ teams use it (vendor claim).
Walnut
Walnut is a sales-led demo platform for B2B go-to-market teams, built on HTML capture, with deal rooms and AI agents.
- Raised a $35M Series B led by Felicis in January 2022, $56M in total.
- Cut its headcount from about 120 to about 60 across 2023 and 2024.
- Launched an Interactive Deal Room in July 2025 and an AI agent platform in September 2026.
Feature-by-Feature Comparison
| Area | Storylane | Walnut |
|---|---|---|
| Capture | Screenshot, video and HTML capture through a Chrome extension and a desktop app. | HTML capture through a Chrome extension, screenshot capture, and Figma capture. |
| AI | AI avatars, AI voiceovers in 25+ languages with voice cloning, translation into 27+ languages, and RepX, a conversational AI SDR. | AI Mode, Walnut Xpert (a buyer-facing agent), AI Mode for playlists and deal rooms, and an AI Center for governance. |
| Integrations | HubSpot and Zapier from Starter. Salesforce on Premium. | Not stated publicly. |
| Presenting and upkeep | Presenter demos on Premium. Its Demo Suite adds sandbox demos for live calls and proofs of concept. | Sandbox demos, guided and hybrid demos, and deal rooms. |
Capture and Editing
Storylane. Screenshot, video and HTML capture through a Chrome extension and a desktop app.
- Screenshot screens support blur, crop, annotations, zoom and background replace. In-image text editing is not documented for screenshots.
- HTML screens support inline text edits, AI edits by prompt, global search and replace, SVG chart editing and embeds.
Walnut. HTML capture through a Chrome extension, screenshot capture, and Figma capture.
- AI Mode rewrites text, finds and replaces across templates, turns text into variables, changes fonts and colors, blurs content and edits HTML tables and some charts.
- Global Edits apply one change across a whole template.
- Its AI cannot generate whole new screens. New screens come from capture, a screens library, or Figma and PowerPoint import.
The practical difference is where text edits on a captured screen live.
- Storylane: HTML screens only
- Walnut: HTML captures
- Proovyt: Every plan, Free included
If you need to change a figure or a name on a captured screen, that line decides which plan you are really shopping for.
AI and Integrations
Storylane AI. AI avatars, AI voiceovers in 25+ languages with voice cloning, translation into 27+ languages, and RepX, a conversational AI SDR.
Storylane integrations. HubSpot and Zapier from Starter. Salesforce on Premium.
Walnut AI. AI Mode, Walnut Xpert (a buyer-facing agent), AI Mode for playlists and deal rooms, and an AI Center for governance.
Walnut integrations. Not stated publicly.
Proovyt has no AI features and no CRM integrations yet.
Pricing Compared
Prices as published on 6 October 2026. Annual figures are per month, billed annually.
Storylane Pricing
| Plan | Price | What it adds |
|---|---|---|
| Free | $0 | 1 creator, 1 live demo |
| Starter | $40 annual, $50 monthly | Unlimited demos, HubSpot, translations |
| Growth | $500 annual, $625 monthly | 5 seats. HTML editor, personalization tokens, A/B tests, offline demos |
| Premium | $1,200 annual, $1,500 monthly | 10 seats. Salesforce app, SSO, whitelabel URLs, presenter demos |
| Enterprise | Custom | Not detailed |
Walnut Pricing
| Plan | Price | What it adds |
|---|---|---|
| Ignite | About $575 a month, billed annually | 3 editor and 3 presenter seats (third-party reproduction) |
| Accelerate | About $1,550 a month, billed annually | Sandboxes, personalization, SSO and SCIM (third-party reproduction) |
| Scale | Custom | Deal rooms, translations, API |
Two numbers matter most for a small team. The first is where HTML capture starts. The second is what five people cost.
| Where HTML capture starts | Five people | |
|---|---|---|
| Storylane | Growth, $500 a month for 5 seats | $200 on Starter, $500 on Growth with HTML |
| Walnut | Every plan | About $1,550 on Accelerate (third-party figure) |
| Proovyt | Pro, $79 a month for one person (in beta) | $245 on Team, every Pro feature per seat |
Which Tool Fits Which Team
- Storylane is built for go-to-market teams that want HTML demos, an AI layer and CRM links, and can budget for a 5-seat plan.
- Walnut is built for sales and presales teams that buy through a sales process and want deal rooms and sandboxes.
- Proovyt is built for founders, product marketers and small teams who want to edit what is on the screen, keep an HTML file they own, and pay per seat from one person.
Strengths and Weaknesses
| Tool | Strengths | Weaknesses |
|---|---|---|
| Storylane | Deep HTML editing with AI prompts and global search and replace. A wide AI layer with avatars, voice cloning and translation. HubSpot and Zapier on the entry tier. A presales suite with sandbox demos | No documented text edits on screenshot screens. HTML capture starts at $500 a month inside a 5-seat bundle. Salesforce and SSO wait for the $1,200 Premium tier |
| Walnut | Template-wide edits and AI Mode on HTML captures. Sandbox and hybrid demos. Deal rooms and a buyer-facing agent | No free plan or trial. Pricing is not published first-hand. Real contracts reported by Vendr run from $7,900 to $36,700 a year, median $17,000 |
Where Proovyt Fits Next to Storylane and Walnut
Proovyt is an interactive demo maker built around two ideas. You can change what is on the screen, and you can keep what you make.
- Edit the screenshot itself. Blur names and figures, replace a word or a line, change a number, add a label or highlight one area. This works on every plan, Free included. Blur is baked into the pixels when you publish or export, so the original is not sitting underneath.
- Own the file. From Creator at $35 a month billed annually, you can export a demo as an HTML file that plays with no connection to Proovyt.
- Share it safely. Pro at $79 a month billed annually adds password-protected links, expiring links, lead capture and per-viewer analytics with CSV export, all for one person. HTML capture is on Pro and Team and is in beta.
- Pay per seat. Team is $49 per seat a month billed annually, from 2 seats, with everything in Pro for every seat. There is no 5-seat bundle.
Proovyt does not do everything these tools do. Sandbox demos, AI voiceover or video, branching, CRM integrations, SSO and custom domains are not part of Proovyt yet. Custom domains are coming to Pro. If your plan depends on one of those today, weigh that honestly.
| Proovyt | Storylane | Walnut | |
|---|---|---|---|
| Free plan | 3 published demos, small badge | 1 live demo | None |
| Entry paid price | $35 a month (Creator) | $40 a month (Starter) | About $575 a month (third-party figure) |
| HTML capture | Pro, $79 a month for one person (in beta) | Growth, $500 a month for 5 seats | Every plan |
| Five people | $245 on Team, every Pro feature per seat | $200 on Starter, $500 on Growth with HTML | About $1,550 on Accelerate (third-party figure) |
| Text edits on screens | Every plan, Free included | HTML screens only | HTML captures |
| Offline or owned file | Owned HTML export from Creator ($35) | Growth ($500) | Not stated publicly |
| Custom domain | Not yet. Coming to Pro | Premium ($1,200) | White label on Accelerate |
| SSO | Not yet | Premium | Accelerate |
| CRM | Not yet | HubSpot from Starter | Not detailed |
For a line-by-line view of each tool against Proovyt, see the Storylane comparison page and the Walnut comparison page. Every Proovyt plan and price is on the pricing page, and the editing tools are shown on the product page.
Switching Considerations
Before you move, check four things.
- List the demos you publish today. Note which ones need text or number changes on the screen, and which need HTML capture.
- Price the team you actually have. Count creators, not viewers, and check whether a plan forces a 5- or 10-seat bundle.
- Check what you keep if you leave. Ask whether you get a file that plays without the vendor, or only a hosted link.
- Rebuild one real demo first. Capture one flow end to end and share it with a colleague before you move the rest.
The Bottom Line
Neither Storylane nor Walnut is the right answer for every team. Storylane publishes prices and starts with a free plan. Walnut is sales-led with no free plan, and adds deal rooms and a buyer-facing agent. If what you need is a screenshot you can change on any plan, an HTML file you own from $35, and per-seat pricing from one person, Proovyt is built for that, and you can start on the Free plan.
Frequently Asked Questions
Is Storylane or Walnut cheaper? These figures were read on 6 October 2026, and annual prices are shown per month. Storylane starts at $40 a month on Starter. Five people pay $200 on Starter, or $500 on the 5-seat Growth plan, which adds HTML capture. Walnut does not publish prices. Third-party copies of its pricing page put Ignite at about $575 a month for 3 editors, and Accelerate at about $1,550, billed annually. Proovyt Creator is $35 a month billed annually, and Team is $245 a month for five seats.
Which has HTML capture, Storylane or Walnut? Storylane includes HTML capture on Growth, at $500 a month for 5 seats. Walnut captures HTML on every plan. On Proovyt, HTML capture is on Pro at $79 a month for one person and on Team, and it is in beta.
Can I edit text on a screenshot in Storylane or Walnut? Storylane documents text edits on HTML screens only. Its screenshot screens support blur, crop and annotation. Walnut edits text in its HTML captures, including with AI Mode. Proovyt lets you replace text and change numbers on a screenshot on every plan, Free included.
Do Storylane or Walnut offer a free plan? Storylane Free includes 1 creator and 1 live demo. Walnut has no free plan or trial. Proovyt's Free plan includes 3 published demos and every editing tool, with a small Made with Proovyt badge.
Where does Proovyt fit if I am comparing these two? Proovyt suits a founder, a product marketer or a small team that wants to edit what is on the screen and keep an HTML file it owns. It does not yet offer sandbox demos, AI voiceover, branching, CRM integrations or SSO. See the pricing page for every plan.